Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing. Held during ITB China at the Shanghai World Expo Exhibition and Convention Center, this award acknowledges excellent value and performance offered in the China market.
As PromPeru’s digital marketing agency in China, Dragon Trail Interactive has worked together with the tourism board to create video content, run a Chinese website and social media channels, organize influencer marketing, launch a pop-up store on WeChat, and many more marketing initiatives. Watch the video* below for an overview of Peru’s tourism marketing to China in 2018.
Peru has, over the last year, registered something of a mini-boom in tourism numbers at 10% year-on-year growth reaching 4.4 million arrivals in 2018. The Greater China market gauged 20% growth in the mainland Chinese market over the course of 2018, 18% growth from Taiwan, China, and 39% growth from Hong Kong, China. Of the approximately 50,000 Chinese tourists welcomed by Peru in 2018, around 37,000 were from the mainland, while 8,300 and 4,200 hailed from Taiwan and Hong Kong, respectively.
Perhaps the biggest driver in this tourism boom besides world-class natural scenery and World Heritage Sites is the wealth of delicious Peruvian cuisine on offer. From the spicy and refreshing ceviche of the Lima coastline to the high-altitude coffees of the Andes and the unique fruits of the Amazon, Peru has plenty to offer foodies in the way of interesting experiences for the taste buds. Peru’s rich mix of eclectic cultures – including Inca and other indigenous groups, Spanish, African, Chinese, Japanese, and Italian – bring about an internationally acclaimed fusion cuisine culture found nowhere else on earth.
With the China market impact of this unique destination manifested in booming arrivals and awards, industry partners are warmly invited to get a closer, more in-depth look at a red-hot destination poised to reconfigure adventure, family, nature, culture and luxury travel markets.
To learn more about Peru’s marketing efforts directed at Chinese outbound tourists, please read our articles on their B2C strategy and B2B initiatives, and watch the promotional film and travel documentary created for Peru by Dragon Trail.
PROMPERÚ is a Government Institution part of the Ministry of Foreign Trade and Tourism Specialized Technical Agency, responsible for the promotion of Peru in exports & tourism. Their mission is to position Peru in the global scene by promoting the nation’s image as a tourist destination and producer of value added products, thus contributing to the nation’s sustainable and decentralized development.
To this end, it designs strategies for the promotion of Peruvian goods and services internationally in harmony with sector-relevant state policies, which it executes through trade and other promotions within its mandate.
For more information about Peru, please visit:
WeChat ID: PeruTravel
*If you are unable to view the video, please visit PromPeru’s Chinese website to watch it there