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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
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To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
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On 6 December 2022, Deputy Director of China’s CDC Feng Zijian said that there was no way to continue with a Zero COVID approach. What exactly is new, how did we get here, and what should we expect from China in the coming months?
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The end of September has seen a barrage of good news relating to Chinese travel and COVID policy, with strong signs for future recovery of outbound tourism. This is a summary of significant announcements from just the past week.
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How has Chinese traveler sentiment and behavior evolved throughout the pandemic? In this infographic, we compare findings of Dragon Trail's consumer surveys to reveal the prevailing sentiments, what has changed, and what hasn't.
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Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
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Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.
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We posted blog content every week in 2020, keeping you informed and identifying the trends that would shape China’s domestic tourism recovery and even serve as examples for the rest of the world. Here are our top 10 articles of the year.
Company News
Dragon Trail Interactive received an Outstanding Contribution Award for Fighting the Epidemic at the TravelDaily Conference’s 2020 Digital Travel Awards in Shanghai on 26 November.
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