The China Tourism Academy's "Chinese Post-Virus Sentiment Report: 15 Observations and Discoveries About Travel" addresses Chinese tourism after the coronavirus crisis, including consumers’ worries and plans, and when and where they want to travel.
Museums and attractions in China are reopening as the COVID-19 crisis subsides and domestic tourism recovers, and they are taking special measures to ensure visitor safety and prevent a second outbreak. Could these strategies be used overseas?
With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Dragon Trail Research's survey of Chinese travelers provides insight for the travel industry on prospects for the recovery of Chinese tourism, and how the COVID-19 crisis may impact Chinese consumers’ future travel plans and priorities.
Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
By the end of February, online travel marketplace Fliggy saw signs of increased interest in travel from the Chinese market. At present, consumers are still cautious, but survey and search data reveals an initial picture of what recovery will look like.
In light of the recent cancellation of numerous large-scale global travel trade events, Dragon Trail’s March webinar will focus on online tools for communications with the travel trade, for both the Chinese and global market.