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Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.
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We posted blog content every week in 2020, keeping you informed and identifying the trends that would shape China’s domestic tourism recovery and even serve as examples for the rest of the world. Here are our top 10 articles of the year.
Company News
Dragon Trail Interactive received an Outstanding Contribution Award for Fighting the Epidemic at the TravelDaily Conference’s 2020 Digital Travel Awards in Shanghai on 26 November.
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At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.
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Recent developments impacting international travel include an ever-growing number of Asian destinations that are loosening – or considering loosening – restrictions on incoming visitors from mainland China.
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Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.
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The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?
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Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.
EVENTS
Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.
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