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Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.
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The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?
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Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.
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Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.
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As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
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In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.
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As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.
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We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.
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