Who we are and what makes us unique

At Dragon Trail Interactive, we value creative brilliance, technical excellence, constant innovation and impeccable service

Founded in 2009 by industry veterans, Dragon Trail Interactive is committed to the mission of helping global travel and tourism organizations reach and engage with affluent Chinese consumers through outstanding digital initiatives. We combine our deep market knowledge, extensive industry relations and the diverse skill set of our multi-cultural and multi-lingual team to deliver innovative solutions and excellent service.

As a company, we are 100% focused on the global travel industry, 100% focused on marketing to affluent Chinese consumers and 100% focused on leveraging digital solutions to reach client goals. This positioning allows us to develop a set of unique and highly relevant skills and expertise to best serve global travel brands looking to attract Chinese visitors.

We have been recognized by Red Herring as an "Asia Top 100," and by Phocuswright as a "Travel Innovator," among other awards.

Unique combination of skills

  • We are experts at creating engaging travel content

  • We are experts at developing cutting edge technologies for travel

  • We are experts at designing and executing creative campaigns

Our Partners

We have partnered with the following leading industry associations, research institutions and marketing alliances.

  • Member of Travel Consul, an international travel marketing alliance consisting of advertising, PR, media and marketing firms spread across four continents, all specializing in travel.

  • Partner of The Pacific Asia Travel Association (PATA), a membership association which works to promote the responsible development of travel and tourism in the Asia Pacific region.

  • Partner of China Outbound Tourism Research Institute (COTRI), a leading independent research institute on Chinese outbound tourism. Headquartered in Hamburg, Germany and with a Chinese branch in Beijing, COTRI offers a broad range of services, including training, quality assessment, research, and consultancy relating to the Chinese outbound tourism market.

  • Member of the European Tour Operators Association, the leading trade association for tour operators and suppliers with business in European destinations.

  • Member of the National Tour Association (NTA), the leading business association for professionals serving customers traveling to, from and within North America.

  • Partner of TravPRO, a leading B2B2C mobile software company specialized in Training, Sales Enablement and Rewards for clients in most major markets and with a stronghold in North America.