Meet our leadership team

We combine deep industry expertise with a diverse skill set.

Our team stands out for decades of experience and recognized expertise in Chinese outbound tourism and digital marketing. As well as extensive knowledge of the Chinese travel industry, our leaders and consultants have a diverse array of international tourism and business experience and outstanding technological and digital capabilities.

George Cao

Co-founder & CEO

Hui Li

Chief Operating Officer (COO)

Paris Wang

Chief Technology Officer (CTO)

Qing Chen

General Manager, Shanghai

Roy Graff

Managing Director, Europe, Africa and Middle East (EMEA)

Matt Grayson

President, Americas

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