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We are a marketing solutions company with roots in China and extensive experience in the global travel and MICE industries.

We create digital solutions to propel your expansion into new markets, connecting you with new customers and partners. With more than a decade of experience, our international team of digital solutions and marketing specialists helps leading brands around the world to become more globally connected and competitive.

Driving Sales Through a RedNote Campaign

Driving Sales Through a RedNote Campaign

Dragon Trail delivered a KOC influencer campaign for Disneyland on leading Chinese social media platform RedNote/Xiaohongshu that surpassed KPIs by more than 2 million impressions and significantly increased admissions sales across four different Chinese OTAs.

The campaign shows that when used correctly – with the right target audience, content, and integration with OTAs – RedNote can offer strong, short-term sales value to tourist attractions in addition to longer-term branding and inspiration.

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Resources including news, reports, videos, social media analysis and more

Discover and better understand the Chinese travel market.

Follow our weekly social media rankings for the travel industry on WeChat, Weibo, and Xiaohongshu; keep up to date with articles on news and trends in Chinese outbound travel and digital media; find out the latest Chinese consumer and travel trade sentiment with our original surveys and reports; watch videos and presentations providing background and insights on Chinese outbound travel; join our webinars and meet us in person at upcoming events.

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BLOG

Chinese Travelers’ Safety Perceptions for Outbound Destinations

29 Apr 2025

EVENTS

Skift Asia Forum – Dragon Trail Speaking

15 May 2025

BLOG

Q1 2025 Weibo Rankings Report

24 Apr 2025

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