• Innovative • Creative • International

We are a marketing solutions company with roots in China and extensive experience in the global travel and MICE industries.

We create digital solutions to propel your expansion into new markets, connecting you with new customers and partners. With more than a decade of experience, our international team of digital solutions and marketing specialists helps leading brands around the world to become more globally connected and competitive.

Using KOL videos to inspire Chinese tourism to Peru

Using KOL videos to inspire Chinese tourism to Peru

In 2018, Dragon Trail filmed a two-week KOL trip around Peru, and used the footage to create an award-winning video series for Peru's Chinese website and social media channels. The 28 videos have received more than 3.3 million views.

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Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

Follow our weekly WeChat rankings for the travel industry; keep up to date with articles on news and trends in Chinese outbound travel and digital media; watch videos and presentations providing background and insights to Chinese outbound travel; find out more about what we do and where to meet at upcoming events.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 20-26 February 2021

04 Mar 2021

Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 20-26 February 2021

02 Mar 2021

EVENTS

IT&CM China and CTW China Virtual

22 Jun 2021

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