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Dragon Trail delivered a KOC influencer campaign for Disneyland on leading Chinese social media platform RedNote/Xiaohongshu that surpassed KPIs by more than 2 million impressions and significantly increased admissions sales across four different Chinese OTAs.
The campaign shows that when used correctly – with the right target audience, content, and integration with OTAs – RedNote can offer strong, short-term sales value to tourist attractions in addition to longer-term branding and inspiration.
Follow our weekly social media rankings for the travel industry on WeChat, Weibo, and Xiaohongshu; keep up to date with articles on news and trends in Chinese outbound travel and digital media; find out the latest Chinese consumer and travel trade sentiment with our original surveys and reports; watch videos and presentations providing background and insights on Chinese outbound travel; join our webinars and meet us in person at upcoming events.
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