We are uniquely positioned to serve the global travel industry

Dragon Trail Interactive is a travel-focused digital marketing agency. We help clients reach and engage with affluent Chinese consumers online.

Dragon Trail Interactive has a deep understanding of the Chinese outbound travel market, the Chinese digital landscape and affluent Chinese consumers. We were one of the first digital marketing agencies to identify the significance of the Chinese outbound travel market to international destinations. Recognizing the tremendous potential of Chinese social media as a way to tap into that market, we have created deep expertise and established extensive relationships within the Chinese travel and digital media industries. Our team of in-house marketers, creative designers, copywriters, software engineers and account managers helps global travel and tourism organizations reach and engage with affluent Chinese consumers through outstanding digital initiatives.

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Banff National Park is Canada’s oldest national park, located in the Canadian Rockies. Dragon Trail used WeChat function to create a mini-program for Banff & Lake Louise.

“We’ve been working with Dragon Trail closely since 2010 with great results. In partnership with Dragon Trail we have successfully launched and maintained our online presence in China, building a substantial base of social media fans and followers, and growing Banff and Lake Louise destination awareness in this complex, challenging and fast-growing market.”
-Lukas Prochazka
Business Development Manager - Asia
Banff & Lake Louise Tourism

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Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

Follow our weekly WeChat rankings for the travel industry; keep up to date with articles on news and trends in Chinese outbound travel and digital media; watch videos and presentations providing background and insights to Chinese outbound travel; find out more about what we do and where to meet at upcoming events.

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BLOG

8 Chinese Travel Trends from Hotels.com’s CITM 2018

19 Jul 2018

BLOG

Infographic: A Profile of Mobile Use in China

18 Jul 2018

NEWS

Updates on China’s Ministry of Culture and Tourism

18 Jul 2018

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