BLOG
An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.
BLOG
The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 October, 2020.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3-9 October, 2020.
EVENTS
Registration is open for Infinite Luxury Virtual Market (ILVM), the first virtual travel show dedicated to the luxury sector. The inaugural edition, held from 23-27 November, is focused on the key outbound Asian markets.
BLOG
Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3-9 October, 2020.
BLOG
As China returns from the first post-COVID Golden Week holiday period this 1-8 October, we’ve rounded up the initial data on domestic trips, travel spending, and tourism trends.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 26 September-2 October, 2020.
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