Company News
Dragon Trail organized a destination promotion conference for Cambodia Airports in Shanghai on 25 May for Chinese travel trade professionals and media, launching a new online training course at the event.
Company News
This May, Dragon Trail attended PATA’s Annual Summit 2026, ETOA's China European Marketplace, Guangzhou International Travel Fair, and ITB China, alongside several additional Shanghai events. Here are a few snapshots from a busy month!
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Dragon Trail International’s Q1 2026 Xiaohongshu/RedNote Rankings Report highlights strong year-over-year growth in average engagements per post across most travel categories, driven by improved content efficiency.
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How can luxury cruise operators tap into the potential of China’s travel market? Here's what HNWI Chinese travelers and senior executives from the luxury cruise sector had to say about all aspects of the cruise journey.
EVENTS
In our June webinar, Dragon Trail will share findings from our latest consumer research on Chinese travelers’ digital use throughout their trips; insights on standout social media content by travel brands; and the top trends influencing Chinese social media today.
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A collaborative research project by DONG Luxury Collection and Dragon Trail, the Luxury Travel Trends in China White Paper provides a comprehensive analysis of China's luxury travel market, based on surveys and interviews with HNWIs, travel agents, and hospitality partners.
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Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
Company News
Dragon Trail will join the European Tour Operator Association's (ETOA) Showcase: Outbound China program during May 2026, with both in-person and online events available to ETOA members.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
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