Resources - news, events, videos & presentations

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How to Market Christmas to Chinese Tourists

20 Nov 2018

Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.

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BLOG

Video – Destination Asia – China Outbound Travel Pulse – Episode n.17

14 Nov 2018

Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 5 November– 11 November 2018

14 Nov 2018

NTOs: N.1 Tourism Authority of Thailand - Shanghai Office: Thailand temporarily waives visa-on-arrival fee. N.2 Tourism Authority of Thailand - Chengdu Office: Thailand temporarily waives visa-on-arrival fee. N.3 Japan National Tourism Organization:  A travel guide to visit Hokkaido in 7 days.

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BLOG

5 Insights from WTM 2018 on the Chinese Outbound Tourism Market

13 Nov 2018

Five insights into the Chinese outbound travel from the professionals who work with Chinese tourists on the ground and specialize in this market, compiled from panels and conversations at WTM London 2018.

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NEWS

Dragon Trail Trains Travel SMEs on Chinese Outbound Tourism Marketing at WTM London

09 Nov 2018

Dragon Trail Interactive delivered a session on Chinese digital marketing and reputation management for travel brands at World Travel Market in London on 7 November, 2018.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 29 October– 4 November 2018

07 Nov 2018

NTOs: N.1 Destination Canada: Journey across Canada by VIA Rail Canada. N.2 Japan National Tourism Organization: Halloween in Japan is unlike anywhere else. N.3 Tourism New Zealand: The Tiaki Promise – taking care of New Zealand.

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BLOG

10 Top Takeaways from the COTRI Market Report Autumn 2018

07 Nov 2018

The Autumn 2018 COTRI Market Report on Chinese outbound tourism includes arrivals numbers, in-depth reports on select destinations and market segments, and data from China’s leading OTAs and travel websites. These are the top 10 things we learned.

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BLOG

Video – Digital Channels – China Outbound Travel Pulse – Episode n.16

31 Oct 2018

Chinese travelers, especially FITs, do a lot of research before setting out on their trips. Which websites and apps do Chinese tourists prefer for planning and booking travel, and which digital tools do they use once they’ve reached their destination?

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 22 October– 28 October 2018

31 Oct 2018

NTOs: N.1 Visit Norway: The Norwegian King's speech on love, religion and acceptance. N.2 Japan National Tourism Organization: Top 10 recommended onsen (hot springs) to visit in Japan. N.3 Tourism New Zealand: Amazing places to visit only in New Zealand.

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