EVENTS
Dragon Trail's Market Development Director Andres Rodriguez will attend the official closing event for the Year of Kazakhstan Tourism in China as a guest of honor, delivering a presentation on Chinese travel sentiment and behaviors in 2024.
BLOG
Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
BLOG
Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.
BLOG
Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
BLOG
China's official public holiday calendar for 2025 has just been published, with huge news about an additional two days of public holidays for Chinese workers starting from this year.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 26 October-1 November 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 26 October-1 November 2024.
BLOG
With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 19-25 October 2024.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.