As the Chinese tourism market matures, we are seeing an increase in Chinese museum-goers all around the world. From social media, to Mandarin audio guides, to Chinese dishes at the museum café, we take a look at what museums are doing to attract and accommodate Chinese travelers.
Since the start of 2017, Dragon Trail Interactive has collected weekly data on official WeChat accounts for overseas tourism boards, airlines and cruise lines. This allows us for the first time to understand what kinds of strategies and content resonates best with WeChat’s 963 million monthly users.
Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.
2017 saw the rise of independent travelers, new destinations and unique experiences overtaking traditional group tours and shopping. In the digital world, short form videos and live streaming took off, and the mobile payment systems which have transformed life in urban China started to make their way around the globe.
At 2018’s Worldwebforum, held in Zurich from January 18-19, Dragon Trail Interactive Managing Director – EMEA, Roy Graff, will present a keynote speech on disruption via social media in China, and how this contrasts to what is happening in Europe.
N.1 Tourism Australia: Happy New Year from Australia, one of the first countries to ring in 2018. N.2 Japan National Tourism Organization: Shopping and eating in Japan like a local.
In light of the fact that Dublin Airport is Europe’s fastest growing airport and will get its first non-stop flights to Beijing and Hong Kong this year, Dragon Trail Communications Manager Sienna Parulis-Cook has been invited to speak at the DUB+ Partner Marketing Exchange 2018 event at Dublin Airport on Thursday, 25 January.
China is now the world’s second largest cruise market, with capacity rising to nearly 3 million passengers in 2017. We interviewed passengers aboard Norwegian Cruise Line’s Norwegian Joy to find out why cruises are so popular for Chinese tourists.
Join us to celebrate the Year of the Dog 2018, as well as the one-year anniversary of Dragon Trail Interactive's London office, with a breakfast reception and presentation on the latest in Chinese outbound travel