BLOG
Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 25 July - 31 July, 2020.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 18 July - 24 July, 2020.
BLOG
Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.
EVENTS
There are around 2 million Chinese already living in Europe and free to travel in the region. Our August webinar will help you to understand the local Chinese market in Europe, how to target this often overlooked demographic, and the benefits of doing so.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 18 July - 24 July, 2020.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11 July - 17 July, 2020.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 11 July - 17 July, 2020.
BLOG
Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.
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