Resources - news, events, videos & presentations

EVENTS

HEDNA LA China Panel: Dragon Trail Speaking

13 Dec 2018

Dragon Trail's President - Americas, Matt Grayson, will join panelists from Ctrip and Shiji to speak about outbound travel from China at HEDNA's Global Distribution Conference in LA on 29 January, 2019.

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EVENTS

China – The Future of Travel

12 Dec 2018

Celebrate two decades of Chinese outbound tourism and Dragon Trail Interactive's 10th anniversary at the inaugural Dragon Trail summit, China - The Future of Travel, from May 19-21, 2019 in Beijing.

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BLOG

2018’s Top 5 Trends for Chinese Tourism and Digital Marketing

12 Dec 2018

2018 has so far been the best-ever year for Chinese outbound travel, and these five trends have defined the biggest developments in Chinese tourism and digital marketing.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 3 December– 9 December 2018

12 Dec 2018

Travel brand WeChat rankings for destinations, airlines, cruise lines, museums & attractions, and hotels for the week of 3-9 December 2018.

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EVENTS

Travel Technology Europe: Dragon Trail Speaking

07 Dec 2018

Dragon Trail's Communications Manager Sienna Parulis-Cook will present on Chinese travelers' use of digital tools at the Travel Technology Europe conference session, "Breaking into new overseas markets" on 20 February, 2019.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 26 November– 2 December 2018

05 Dec 2018

NTOs: N.1 Tourism Authority of Thailand - Shanghai Office: Leave a comment to win free return tickets to Thailand. N.2 Tourism Authority of Thailand - Beijing Office: Thailand shopping guide. N.3 Japan National Tourism Organization: The world’s cleanest airport – Tokyo Haneda.

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BLOG

4 Rules for Attracting Chinese Bookworms to Literary Destinations

05 Dec 2018

Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.

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BLOG

Video – Destination Europe – China Outbound Travel Pulse – Episode n.18

30 Nov 2018

China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 19 November– 25 November 2018

28 Nov 2018

NTOs: N.1 Japan National Tourism Organization: Japanese nabemono restaurant recommendations. N.2 Destination Canada: The most romantic honeymoon destinations in Canada. N.3 Tourism Authority of Thailand - Beijing Office: Amazing Thailand grand sale passport privileges.

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