Resources - news, events, videos & presentations

WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1-7 May 2021

13 May 2021

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 1-7 May 2021.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1-7 May 2021

11 May 2021

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 1-7 May 2021.

Read more

EVENTS

Webinar: China’s Gen-Z Travelers

26 May 2021

In this webinar from Dragon Trail and leading Chinese travel website Mafengwo, learn what inspires China’s Gen-Z travelers, how this up-and-coming generation is traveling post-pandemic, and how to market to them most effectively.

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BLOG

7 FAQs About Video for Chinese Tourism Marketing

06 May 2021

Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 24-30 April 2021

06 May 2021

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 24-30 April 2021.

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BLOG

6 Top Chinese Video Platforms for Marketing

05 May 2021

There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 24-30 April 2021

04 May 2021

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 24-30 April 2021.

Read more

BLOG

Chinese Outbound and Inbound Travel Rules Roundup

30 Apr 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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BLOG

China’s May Labor Day Holiday Forecast 2021

29 Apr 2021

China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.

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