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Q4 2023 Xiaohongshu Rankings Report

14 Mar 2024

How has Xiaohongshu marketing performance fared for international tourism brands during the fourth quarter of 2023? Our first Xiaohongshu Rankings Report highlights the top accounts, articles, and content trends.

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BLOG

Zuzuche: 2024 Spring Festival Global Self-Driving Report

13 Mar 2024

Car rental platform Zuzuche saw a 730% year-on-year increase in outbound travel car rental orders for Chinese New Year 2024. Their report shares top destinations, travel trends, and important generational differences among Chinese outbound travelers.

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EVENTS

Webinar: Chinese New Year 2024 in Review

20 Mar 2024

Catch up on 2024 Chinese New Year travel destinations, tourism spending, and top activities and attractions. We'll provide an up-to-date snapshot of Chinese tourism, with recommendations for marketing and product development in the Year of the Dragon.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 24 February-1 March 2024

07 Mar 2024

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 24 February-1 March 2024.

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BLOG

Mafengwo 2024 Spring Festival Tourism Data Report

06 Mar 2024

Mafengwo's 2024 Chinese New Year report identifies the top travel trends and outbound destinations for Chinese independent travelers over the Spring Festival period.

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Brand Rankings

WeChat, Weibo, & Xiaohongshu Rankings for Education: 24 February-1 March 2024

06 Mar 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 24 February-1 March 2024.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 24 February-1 March 2024

05 Mar 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 24 February-1 March 2024.

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Brand Rankings

WeChat, Weibo, & Xiaohongshu Rankings for Education: 17-23 February 2024

28 Feb 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 17-23 February 2024.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 17-23 February 2024

27 Feb 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 February 2024.

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