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EVENTS

Webinar: How to Engage Outbound Chinese Students

28 Jun 2022

China is by far the world’s largest source market for students pursuing education abroad. Make sure you’re up to date with the latest trends and best strategies for reaching this market, in Dragon Trail’s joint webinar with Venture Education.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 14-20 May 2022

26 May 2022

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 14-20 May 2022.

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BLOG

VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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BLOG

Chinese Outbound and Inbound Travel Rules Roundup

25 May 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 14-20 May 2022

24 May 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 14-20 May 2022.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 7-13 May 2022

19 May 2022

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 7-13 May 2022.

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BLOG

Interview: The Future of Chinese Tourism to France

18 May 2022

With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 7-13 May 2022

17 May 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 7-13 May 2022.

Read more

WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 April-6 May 2022

12 May 2022

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 April-6 May 2022.

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