EVENTS
The Arabian Travel Market (ATM) and its China Tourism Forum will be held virtually this year from 1-3 June. Events include a round-table discussion on how technology can empower tourism recovery from China, hosted by Dragon Trail. We are also exhibiting at the show.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 May-22 May, 2020.
BLOG
Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 May-22 May, 2020.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9 May-15 May, 2020.
BLOG
As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
EVENTS
In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9 May-15 May, 2020.
BLOG
The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.
The wonderful partners we work with
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