Resources - news, events, videos & presentations

BLOG

How Museums Are Catering to Chinese Visitors around the World

2018-01-17

As the Chinese tourism market matures, we are seeing an increase in Chinese museum-goers all around the world. From social media, to Mandarin audio guides, to Chinese dishes at the museum café, we take a look at what museums are doing to attract and accommodate Chinese travelers.

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EVENTS

WeChat Rankings for the Travel Industry: 2017 in Review – Webinar

2018-02-28

Since the start of 2017, Dragon Trail Interactive has collected weekly data on official WeChat accounts for overseas tourism boards, airlines and cruise lines. This allows us for the first time to understand what kinds of strategies and content resonates best with WeChat’s 963 million monthly users.

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NEWS

Dragon Trail Interactive Appoints Matt Grayson as President – Americas, Opens US Office

2018-01-15

Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.

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EVENTS

Chinese Outbound Travel: Year in Review and What to Expect in 2018 – Joint Webinar with Mafengwo

2017-12-20

2017 saw the rise of independent travelers, new destinations and unique experiences overtaking traditional group tours and shopping. In the digital world, short form videos and live streaming took off, and the mobile payment systems which have transformed life in urban China started to make their way around the globe.

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EVENTS

Dragon Trail Managing Director EMEA Roy Graff to Present on Digital Disruption in Chinese Tourism at the Worldwebforum

2018-01-05

At 2018’s Worldwebforum, held in Zurich from January 18-19, Dragon Trail Interactive Managing Director – EMEA, Roy Graff, will present a keynote speech on disruption via social media in China, and how this contrasts to what is happening in Europe.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Ranking: Destinations, Airlines and Cruises – 1-7 January 2018

2018-01-01

N.1 Tourism Australia: Happy New Year from Australia, one of the first countries to ring in 2018. N.2 Japan National Tourism Organization: Shopping and eating in Japan like a local.

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EVENTS

Dragon Trail to Attend Dublin Airport DUB+ 2018 Event

2018-01-11

In light of the fact that Dublin Airport is Europe’s fastest growing airport and will get its first non-stop flights to Beijing and Hong Kong this year, Dragon Trail Communications Manager Sienna Parulis-Cook has been invited to speak at the DUB+ Partner Marketing Exchange 2018 event at Dublin Airport on Thursday, 25 January.

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BLOG

Interviews: Chinese Cruise Ship Passengers on Norwegian Joy

2018-01-10

China is now the world’s second largest cruise market, with capacity rising to nearly 3 million passengers in 2017. We interviewed passengers aboard Norwegian Cruise Line’s Norwegian Joy to find out why cruises are so popular for Chinese tourists.

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EVENTS

Chinese New Year & One-Year Office Anniversary Celebration

2018-01-09

Join us to celebrate the Year of the Dog 2018, as well as the one-year anniversary of Dragon Trail Interactive's London office, with a breakfast reception and presentation on the latest in Chinese outbound travel

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