Resources - news, events, videos & presentations

WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 23 March – 29 March 2020

02 Apr 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 23 March-29 March, 2020.

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BLOG

China Tourism Academy: Chinese Post-Virus Sentiment Report

01 Apr 2020

The China Tourism Academy's "Chinese Post-Virus Sentiment Report: 15 Observations and Discoveries About Travel" addresses Chinese tourism after the coronavirus crisis, including consumers’ worries and plans, and when and where they want to travel.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 23 March – 29 March 2020

31 Mar 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 23 March-29 March, 2020.

Read more

WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16 March – 22 March 2020

26 Mar 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 March-22 March, 2020.

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BLOG

How Museums in China Are Reopening Post-COVID-19

25 Mar 2020

Museums and attractions in China are reopening as the COVID-19 crisis subsides and domestic tourism recovers, and they are taking special measures to ensure visitor safety and prevent a second outbreak. Could these strategies be used overseas?

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EVENTS

Webinar: What Hotels Can Do During COVID-19

15 Apr 2020

With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16 March – 22 March 2020

24 Mar 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 March-22 March, 2020.

Read more

BLOG

Coronavirus and Marketing: 6 Lessons from Hotel Brands in China

20 Mar 2020

Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.

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Company News

Bora Shnitman to Lead Dragon Trail Research and Strategy Team

19 Mar 2020

Bora Shnitman, former Israel Tourism Attaché & Director at Israel Ministry of Tourism, has officially joined Dragon Trail Interactive as Vice President of Client Strategy, leading the new Market Research and Client Strategy team.

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