Resources - news, events, videos & presentations

EVENTS

Webinar: Digital Advertising in China for Travel Brands

18 Mar 2019

In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.

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NEWS

Dragon Trail Comes Together in Emeishan

15 Mar 2019

All five Dragon Trail offices came together 11-15 March in Emeishan, Sichuan Province, for our 2019 company meeting. Now in our 10th year, the team has over 100 members, located in Beijing, Shanghai, Xi’an, London and Lexington.

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NEWS

Speakers Announced for China: The Future of Travel Summit

13 Mar 2019

We’re excited to announce a preliminary list of speakers, supporting organizations, and an outline of the event schedule for Dragon Trail's 10th anniversary summit, China: The Future of Travel, held from May 19-21, 2019 in Beijing.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 4 March – 10 March 2019

13 Mar 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of March 4 - March 10, 2019.

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BLOG

Video: Destination South America – China Outbound Travel Pulse – Episode n.21

08 Mar 2019

The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.

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BLOG

Report: Chinese Tourism to South America

06 Mar 2019

Learn about Chinese tourism growth in South America, with a market profile of Chinese visitors to the region, marketing advice for Latin American destinations, and an overview of the biggest opportunities and challenges.

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WECHAT WEEKLY RANKINGS

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 25 February – 3 March 2019

06 Mar 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of February 25 - March 3, 2019.

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EVENTS

Meet us at WTM Latin America

27 Feb 2019

Dragon Trail will attend WTM Latin America in São Paulo from 2-4 April, 2019, exhibiting at the event as well as delivering a presentation on digital tools to reach Chinese travelers.

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BLOG

8 Essentials to Working with Luxury Chinese Tourists

27 Feb 2019

One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?

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