EVENTS

06 Nov 2025, Meeting Room SG26, Excel London

Dragon Trail is speaking the Pacific Asia Travel Association's session at WTM London 2025, with a talk entitled, "The Chinese Traveler Now: Behavior, Channels & Opportunity". The session will explore the latest behavioral shifts in the Chinese travel market.

06 Nov 2025, ExCel London

Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will be attending WTM London this year between 4-6 November. Please get in touch to arrange a meeting.

24 Sep 2025,

Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.

17 Sep 2025, The Glasshouse, NYC

Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.

27 Aug 2025,

In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.

30 Jul 2025,

Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.

24 Jul 2025, https://www.youtube.com/@internationalsearchnews

Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.

25 Jun 2025,

As more Chinese OTAs and travel websites develop and launch their own AI-driven services, it’s time to explore the current uses and future potential of AI for Chinese outbound tourism.

29 May 2025, Shanghai World Expo Exhibition and Convention Center

Dragon Trail’s team will be on site at ITB China, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.