11 Dec 2019,
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
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20 Nov 2019,
What are the peak seasons for Chinese tourism, and how should this affect marketing efforts? In Dragon Trail's November webinar, we'll take you through the whole annual calendar of Chinese holidays, seasonal travel trends, and opportunities for tourism marketing.
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06 Nov 2019, WTM London, Asia Inspiration Zone - AS1070
As sponsors of the PATA Annual World Travel Market Session 2019 in London, Dragon Trail will deliver a keynote speech and lead a panel on Chinese outbound tourism, with special attention to the themes of personalization and customized travel.
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31 Oct 2019, Leonardo City Tower, Tel Aviv
Dragon Trail's Managing Director - EMEA, Roy Graff will speak about marketing to China at the Made in China 2025 conference in Tel Aviv on October 31, 2019. The 7th annual conference for business with China and Asia is Israel's leading China business event.
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29 Oct 2019, Orlando
Dragon Trail's President, Americas, Matt Grayson is leading a workshop on "Winning the New Chinese Traveler" at Arival in Orlando on October 29, 2019.
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18 Oct 2019, Knowledge Theater, ITB Asia, Singapore
Dragon Trail's CEO and co-founder, George Cao will moderate a keynote panel on "The New Chinese Travelers" at ITB Asia in Singapore on Friday, 18 October, 2019.
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16 Oct 2019,
As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.
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09 Oct 2019, Rimini, Italy
Dragon Trail's Communications Manager, Sienna Parulis-Cook, will lead a workshop on 'Essential Online Tools to Reach the Chinese Traveler' at TTG Travel Experience in Rimini, Italy, on 9 October, 2019.
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01 Oct 2019, Lucerne
Dragon Trail's Managing Director for EMEA, Roy Graff, joins ETOA's annual Summit in the Alps on October 1, 2019, to discuss sustainable and responsible tourism from China.
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18 Sep 2019,
In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.
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