Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.
Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.
There are notable initiatives in China to raise awareness about responsible travel, encouraging tourists to respect the environment and local communities when they travel overseas. One of these is Qyer.com's Responsible Travel guides.
In the first of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline three key focus areas relating to responsible and sustainable tourism from China: Overtourism, environmental responsibility, and animal welfare.
With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.