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China’s Gen-Z Tourists: What You Need to Know

11 Jun 2021

China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.

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Infographic: Chinese Travel Sentiment in the Pandemic

04 Jun 2021

How has Chinese traveler sentiment and behavior evolved throughout the pandemic? In this infographic, we compare findings of Dragon Trail's consumer surveys to reveal the prevailing sentiments, what has changed, and what hasn't.

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Chinese Outbound and Inbound Travel Rules Roundup

03 Jun 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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Kenya’s Tourism Experiences Attract Chinese Visitors through WeChat

01 Jun 2021

The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.

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+2K Meetings in First Month of Singapore Tourism Board x Dragon Trail Virtual Roadshow

24 May 2021

The Singapore Tourism Board and Dragon Trail International's SingapoReimagine China Virtual Travel Mart 2021 facilitated more than 2,300 travel industry business appointments in its first month, alongside weekly webinars, virtual FAM trips, and more.

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What’s Changed About Xiaohongshu?

17 May 2021

Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?

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7 FAQs About Video for Chinese Tourism Marketing

06 May 2021

Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.

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6 Top Chinese Video Platforms for Marketing

05 May 2021

There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.

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China’s May Labor Day Holiday Forecast 2021

29 Apr 2021

China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.

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