At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.
Our Q3 2020 Weibo Rankings Report reveals that while most categories struggled to maintain engagement and increase followers, hotels and NTOs saw positive results, and live streaming joined celebrities and giveaways as a powerful tool to attract engagement.
In China, COVID-19 has created opportunities for long-term, positive impacts on consumer awareness and traveler behavior. Here are 6 reasons to be positive about the future of Chinese tourism, including advice on what destinations and businesses can do now.
The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.
Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.