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What Is It Like to Travel in Wuhan Now?

25 Nov 2020

At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.

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Winners: 2020’s TMW Awards for Tourism Marketing

19 Nov 2020

On 18 November, the 2020 TMW Awards recognized 16 Chinese and international travel brands for standout tourism marketing in the COVID-19 era, focusing on pandemic response and recovery.

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7 Takeaways: CTA 2020 Industry Report

17 Nov 2020

China Tourism Academy’s "2020 Chinese Travel Services Industry Development Report" looks at challenges and transformation for China’s travel industry in 2020 and beyond. Here are our top seven takeaways.

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News Update: China and International Travel

11 Nov 2020

Recent developments impacting international travel include an ever-growing number of Asian destinations that are loosening – or considering loosening – restrictions on incoming visitors from mainland China.

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Q3 2020 Weibo Rankings Report

04 Nov 2020

Our Q3 2020 Weibo Rankings Report reveals that while most categories struggled to maintain engagement and increase followers, hotels and NTOs saw positive results, and live streaming joined celebrities and giveaways as a powerful tool to attract engagement.

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6 Reasons to Be Optimistic about Sustainable Tourism from China

28 Oct 2020

In China, COVID-19 has created opportunities for long-term, positive impacts on consumer awareness and traveler behavior. Here are 6 reasons to be positive about the future of Chinese tourism, including advice on what destinations and businesses can do now.

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Q3 2020 WeChat Rankings Report

21 Oct 2020

An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.

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7 Takeaways from the BUZZ Expo China Summit

20 Oct 2020

The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.

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How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

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