VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.
Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.
The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.
What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.
Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.