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WeChat Rankings Report: Q3 2020

21 Oct 2020

An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.

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7 Takeaways from the BUZZ Expo China Summit

20 Oct 2020

The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.

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How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

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China’s Golden Week 2020 Travel News Roundup

09 Oct 2020

As China returns from the first post-COVID Golden Week holiday period this 1-8 October, we’ve rounded up the initial data on domestic trips, travel spending, and tourism trends.

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UK Tax Refund Changes: How Will They Affect Chinese Tourism?

30 Sep 2020

From 1 January, 2021, the UK plans to end the VAT Retail Export Scheme which allows international visitors to claim back tax on items bought but not consumed in the country. How might this affect the future of Chinese tourism and spending?

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Chinese Consumer Travel Sentiment Report: September 2020

28 Sep 2020

Dragon Trail Research's September 2020 traveler sentiment report uses survey data to examine Chinese consumers' plans and preferences for domestic and overseas travel, leading barriers and incentives for travel, and top digital channels for travel planning and booking.

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Restart Travel, Together with Beijing: Beijing Municipal Bureau of Culture and Tourism Holds Global Online Strategic Forum

24 Sep 2020

From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”

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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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How to Market Tourism to Chinese Overseas

09 Sep 2020

Chinese living overseas are an often overlooked but important and influential tourism market. Here are seven tips for tourism brands to reach Chinese professionals and students living in your country or region.

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