Resources - news, events, videos & presentations

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Interview: Travel Influencer of the Year, Ye Ziyi

12 Jun 2019

Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.

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Must-Know Short Video Platforms to Attract Chinese Tourists

05 Jun 2019

If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22

28 May 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

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Video: The China Tourism Miracle

23 May 2019

'The China Tourism Miracle - 20 Years in the Making,' Dragon Trail's short video, looks back at the history of Chinese outbound tourism, social media, and online travel platforms from 1999 to 2019.

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Interview: How Viking Cruises Changed Chinese Tourism to Europe

15 May 2019

We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.

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Interview: Attracting Chinese Shoppers to VIA Outlets

08 May 2019

How are shopping trends changing for overseas Chinese tourists, and which marketing strategies work best to attract them? We spoke to Lisa Dinh, Tourism Director of Europe's VIA Outlets, for insights into Chinese tourist shopping and marketing.

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Beginner’s Guide to WeChat Advertising for Travel Brands

30 Apr 2019

In this guide to advertising on China’s leading social media platform, WeChat, we introduce WeChat ad formats, requirements, pricing, and targeting options, as well as suggestions for how to supplement advertising with paid influencer promotions.

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Interviews: Speakers for China – The Future of Travel

25 Apr 2019

Meet featured speakers from Dragon Trail's May 19-21 summit, China - The Future of Travel, and learn about their work and views on Chinese tourism, as well as their own travel experiences around the world.

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