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2020 Q4 and Full Year WeChat Rankings Report

26 Jan 2021

How did coronavirus and international travel restrictions impact WeChat marketing for international travel brands, and readership of travel-related content in 2020? Our fourth annual WeChat Rankings Report looks at the year in full.

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TNTM Year in Review: Online Roadshows and Exhibitions of 2020

19 Jan 2021

Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.

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Tourism Marketing Insights 2020: Industry Report on Digital Marketing

13 Jan 2021

Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.

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Douyin 2020 Data Report: Short Video in China

07 Jan 2021

Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.

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Trip.com Group: 2020 Domestic Group Travel Report

06 Jan 2021

The Trip.com Group’s (Ctrip’s) 2020 report on domestic group travel reveals the extent of the shift to small, private group travel in China, with a 30% increase in customized travel and private family groups between August and November 2020.

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2020’s Top Trends for Chinese Tourism & Digital Marketing

05 Jan 2021

Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.

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Top WeChat Posts by International DMOs 2020

30 Dec 2020

Which WeChat posts by regional and municipal tourism boards attracted the most attention in 2020? Don't miss our top 10 lists for the year, featuring content from four continents.

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Top 10 WeChat Posts by National Tourism Boards 2020

23 Dec 2020

What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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2020’s Top 10 WeChat Posts by International Museums

16 Dec 2020

What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.

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