Resources - news, events, videos & presentations

BLOG

China Traveler Sentiment Report: September 2021

23 Sep 2021

Dragon Trail International’s fourth China Traveler Sentiment Report found that more Chinese are now willing to consider travel, as long as safety measures are being met. The report covers domestic, inbound, and outbound travel.

Read more

BLOG

Chinese Outbound and Inbound Travel Rules Roundup

17 Sep 2021

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

Read more

BLOG

Chinese Domestic Bookings Bounce Back for Holidays

15 Sep 2021

ForwardKeys’ and Dragon Trail’s recent findings reveal that the Chinese travel market is not only super resilient but desperate for revenge travel. Willingness to travel has increased despite safety concerns, and bookings are picking up.

Read more

BLOG

Hurtigruten: Chinese Travelers and the “New Luxury”

01 Sep 2021

We caught up with Hurtigruten's Damian Perry to learn about inter-generational travel on expedition cruises, top destinations, China Friendly Sailings, and the Chinese luxury travel market's growing desire for sustainability.

Read more

BLOG

5 Ways China’s Theme Park Craze Can Attract Tourists

25 Aug 2021

Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.

Read more

BLOG

International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

Read more

BLOG

8 Chinese Sports Tourism Trends

10 Aug 2021

What does China Tourism Academy and Mafengwo’s “China Sports Tourism Consumption Data Report" tell us about the development of sports tourism in China over the past several years?

Read more

BLOG

Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

Read more

BLOG

China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp