BLOG
2018 has so far been the best-ever year for Chinese outbound travel, and these five trends have defined the biggest developments in Chinese tourism and digital marketing.
BLOG
Cultural, educational experiences are an increasingly important aspect of Chinese outbound travel, and literary links can be used effectively for destination marketing. Start with these four essential tips for marketing to Chinese bookworms.
BLOG
China is Europe’s fastest-growing source market for overseas visitors and its second largest international source market after the US. Learn about the rise of FIT to Europe, fastest growing European destinations, visa policies and more.
BLOG
Over the past year, WeChat has made significant changes to the process for opening official accounts for overseas businesses or organizations. This guide addresses the major questions that these changes bring up, and the rules for opening a new official account.
BLOG
Christmas may not be traditionally celebrated in China, but Christmas tourism is on the rise. Here are three best practice tips from European destinations for incorporating Christmas festivities into marketing to Chinese tourists.
BLOG
Close to 75% of outbound trips made by Chinese travelers in 2017 were to destinations in Asia. What are the top Asian destinations, why are they so popular, and how do Chinese tourists usually travel around Asia?
BLOG
Five insights into the Chinese outbound travel from the professionals who work with Chinese tourists on the ground and specialize in this market, compiled from panels and conversations at WTM London 2018.
BLOG
The Autumn 2018 COTRI Market Report on Chinese outbound tourism includes arrivals numbers, in-depth reports on select destinations and market segments, and data from China’s leading OTAs and travel websites. These are the top 10 things we learned.
BLOG
Chinese travelers, especially FITs, do a lot of research before setting out on their trips. Which websites and apps do Chinese tourists prefer for planning and booking travel, and which digital tools do they use once they’ve reached their destination?
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.
