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7 Insights on Chinese Tourism from WTM London 2019

13 Nov 2019

Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.

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African Wildlife Foundation Raises Awareness in China for Animal Conservation

07 Nov 2019

Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.

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How to Attract Chinese Wine Tourism

30 Oct 2019

Wine tourism is an area with great potential for attracting Chinese independent travelers and customized tours. We spoke to wineries in Australia, Germany, Italy, and the US to learn from their experiences welcoming Chinese visitors.

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Qyer’s Responsible Travel Guide Teaches Chinese Tourists to Respect Environment, Cultures

22 Oct 2019

There are notable initiatives in China to raise awareness about responsible travel, encouraging tourists to respect the environment and local communities when they travel overseas. One of these is Qyer.com's Responsible Travel guides.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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8 Ways to Promote Responsible Tourism from China

09 Oct 2019

In the second of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline eight actionable tips for tourism destinations and businesses to raise awareness and promote sustainable tourism.

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Responsible Tourism from China: Three Focus Areas

02 Oct 2019

In the first of a blog series based on Dragon Trail's report, "Responsible Tourism from China," we outline three key focus areas relating to responsible and sustainable tourism from China: Overtourism, environmental responsibility, and animal welfare.

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7 Times Jay Chou Started a Chinese Tourism Trend

20 Sep 2019

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of seven examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

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9 Tips to Attract Chinese Shoppers Overseas

18 Sep 2019

With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.

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