Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.
Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.
Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.