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The outbreak of coronavirus in China has already had major impacts on travel. Here are the most important facts, responses from international tourism boards, and our advice on travel marketing and working with the Chinese travel industry at this time.
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The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.
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This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
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While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.
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This update on the coronavirus situation includes analysis of the projected economic impact, comparisons between SARS and nCoV in terms of tourism industry recovery, and information on infection rates and China's containment strategy.
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Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
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El brote de un nuevo tipo de coronavirus en china ya ha tenido una gran repercusión dentro y fuera del país. Este artículo pretende recoger los datos más relevantes del virus, algunas de las reacciones de entidades turísticas internacionales y nuestras recomendaciones para la industria turística.
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Dragon Trail's first quarterly report for international tourism brands on Sina Weibo tracks and analyzes Q4 2019 performance for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
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Where did Chinese tourists go in 2019, and what were the biggest trends in the way they traveled and the top digital developments? Make sure you're up to date and ready for 2020 with this essential overview of the past year.
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