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China may not be competing in 2026 FIFA World Cup, but it is watching it. So tourism brands have a strong opportunity to tap into the football fever this summer – here are a few examples from among Dragon Trail’s clients.
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With China’s travel market reignited from the start of 2023, multi-brand loyalty program GHA DISCOVERY decided it was the right time to focus more seriously on China. Here's how the brand committed to full digital localization.
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WeChat has long been a central and essential component of any marketing strategy in China. How easy is it for overseas brands to open an account on WeChat? Our essential WeChat FAQs list has the answers you need.
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On 20 June 2026, WeChat's native AI assistant "小微 (XiaoWei)" entered closed beta, available to around one million users. With full rollout expected in July, XiaoWei will completely transform the way WeChat users interact with the app – on a daily basis and for travel.
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How are Chinese travelers engaging with social media in 2026 – and what does this mean for marketing content and distribution strategies? These are the four trends international tourism marketers need to understand.
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Chinese travelers can now use their UnionPay or Alipay wallets to pay in RMB at more than 40 million merchants across Indonesia by scanning a QR code. What does this mean for other global travel businesses that want to attract Chinese visitors and spending?
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AI has taken off for travel in China, from trip planning and booking, to navigating menus and use by Chinese travel agents. Dragon Trail is also embracing and developing AI to enhance and expand our services, and make sure our clients stay up to date.
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We’ve updated our glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.
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How can luxury cruise operators tap into the potential of China’s travel market? Here's what HNWI Chinese travelers and senior executives from the luxury cruise sector had to say about all aspects of the cruise journey.
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