Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.
Travel to wintry destinations and interest in skiing and other snow sports, are both increasingly appealing to Chinese tourists.
Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.
Love is in the air – and around the world – for Chinese tourists, who are traveling the globe in search of romantic experiences, from honeymoons abroad to visiting overseas destinations where their favorite celebrities tied the knot.
Winter sports is a new frontier for Chinese tourism. We talked to top skiing destinations in Europe and North America to learn more about how to catch the attention of Chinese tourists and help them get the international skiing experience they’re looking for.
Chinese New Year is one of the most popular times of the year to travel overseas, and this year 7 million Chinese travelers are expected to go abroad - 10% more than last year.
Skift’s new report, WeChat Marketing Strategies for Global Travel Brands 2018, uses Dragon Trail’s 2017 WeChat data together with industry interviews to offer a crash course in China’s leading mobile app and social media platform.