Resources - news, events, videos & presentations

BLOG

How Museums Are Catering to Chinese Visitors around the World

2018-01-17

As the Chinese tourism market matures, we are seeing an increase in Chinese museum-goers all around the world. From social media, to Mandarin audio guides, to Chinese dishes at the museum café, we take a look at what museums are doing to attract and accommodate Chinese travelers.

Read more

BLOG

Interviews: Chinese Cruise Ship Passengers on Norwegian Joy

2018-01-10

China is now the world’s second largest cruise market, with capacity rising to nearly 3 million passengers in 2017. We interviewed passengers aboard Norwegian Cruise Line’s Norwegian Joy to find out why cruises are so popular for Chinese tourists.

Read more

BLOG

2017’s Top 5 WeChat Posts by NTOs

2017-12-22

Since the start of 2017, Dragon Trail has been tracking WeChat accounts for the travel industry. Now with our first full year of data, we present the top 5 performing WeChat posts of the year by national tourism offices

Read more

BLOG

What Is It Like to Spend Four Days on a Chinese Cruise Ship?

2017-12-21

American cruise company, Norwegian Cruise Lines, launched a ship especially for the Chinese market during the summer of 2017. The backdrop to this is that China is now the world’s second largest cruise market, and the field is becoming increasingly competitive – so Norwegian Joy stands out for being explicitly Chinese.

Read more

BLOG

10 Things We Learned from Eye for Travel’s Chinese Travel Consumer Report 2017-2018

2017-12-01

“The primary growth engine for tourism boards, airlines, airport operators, hotel groups, OTAs, tourism service providers, restaurateurs, retailers and real estate developers on all continents.”

Read more

BLOG

Video: Chinese Tourism to Peru

2017-11-23

Learn about the Chinese outbound tourism market and its potential for Peru in this interview with Dragon Trail's Managing Director - EMEA, Roy Graff, during his November 2017 visit to Peru.

Read more

BLOG

Peru Targets Chinese Tourism Market with Comprehensive B2B Training Strategy

2017-11-21

The Peru Export and Tourism Promotion Board, PROMPERU, has worked with Dragon Trail Interactive to embark on a comprehensive program to increase knowledge and interest in China about Peru.

Read more

BLOG

5 Things We Learned About Chinese Outbound Tourism at WTM

2017-11-17

One of the world’s largest travel trade events, WTM London brought together exhibitors from all around the world from 6-8 November, 2017.

Read more

BLOG

New: China Outbound Travel Pulse Video Series

2017-11-10

Tourism professionals can now enjoy a new way to understand the Chinese outbound tourism market with the help of original videos offered every two weeks.

Read more

share