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How did coronavirus and international travel restrictions impact WeChat marketing for international travel brands, and readership of travel-related content in 2020? Our fourth annual WeChat Rankings Report looks at the year in full.
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Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.
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Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.
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Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.
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The Trip.com Group’s (Ctrip’s) 2020 report on domestic group travel reveals the extent of the shift to small, private group travel in China, with a 30% increase in customized travel and private family groups between August and November 2020.
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Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.
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Which WeChat posts by regional and municipal tourism boards attracted the most attention in 2020? Don't miss our top 10 lists for the year, featuring content from four continents.
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What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
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What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.
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