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China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
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Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
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Fliggy's 7 summer travel trends for Chinese outbound tourists, including top and fastest-growing destinations, the truth about shrinking lead times and rising expectations, and food tourism.
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In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.
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Dragon Trail helped Tourism New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program, attracting more than 1,500 sign-ups in just two weeks.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
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Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
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Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
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