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At the end of last month, I was invited to travel to Wuhan as part of the first foreign group tour to visit the city after the epidemic. This was a chance to see first-hand how the city has recovered and is opening its arms to tourism once again.
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On 18 November, the 2020 TMW Awards recognized 16 Chinese and international travel brands for standout tourism marketing in the COVID-19 era, focusing on pandemic response and recovery.
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China Tourism Academy’s "2020 Chinese Travel Services Industry Development Report" looks at challenges and transformation for China’s travel industry in 2020 and beyond. Here are our top seven takeaways.
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Recent developments impacting international travel include an ever-growing number of Asian destinations that are loosening – or considering loosening – restrictions on incoming visitors from mainland China.
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Our Q3 2020 Weibo Rankings Report reveals that while most categories struggled to maintain engagement and increase followers, hotels and NTOs saw positive results, and live streaming joined celebrities and giveaways as a powerful tool to attract engagement.
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In China, COVID-19 has created opportunities for long-term, positive impacts on consumer awareness and traveler behavior. Here are 6 reasons to be positive about the future of Chinese tourism, including advice on what destinations and businesses can do now.
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An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.
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The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.
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Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.
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