Resources - news, events, videos & presentations

BLOG

Mafengwo: Changes in Gen-Z Travel Consumption

04 Aug 2020

Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.

Read more

BLOG

Q2 2020 Weibo Rankings Report

29 Jul 2020

Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.

Read more

BLOG

#ThinkingofYou Weibo Campaign: +11 Million Views

17 Jul 2020

Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.

Read more

BLOG

How to Use WeChat Channels for Tourism Marketing

17 Jul 2020

In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?

Read more

BLOG

Q2 2020 WeChat Rankings Report

15 Jul 2020

The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?

Read more

BLOG

Baidu Report: New Travel, New Experiences

08 Jul 2020

A report published by China’s leading search engine and internet giant Baidu, analyzes 2020 web searches to reveal trends in consumer demand and travel intent, including family travel, self-driving travel, and accommodation.

Read more

BLOG

Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

Read more

BLOG

How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

Read more

BLOG

A to Z of Chinese Online Platforms for Travel

10 Jun 2020

We’ve created a glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp