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International car rentals on leading Chinese platform Zuzuche were up by 11% year on year during the 2026 Chinese National Day holiday, setting a new record. The company's report on global self-driving travel reveals the top trends and destinations.
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China celebrated its National Day from 1-7 October, following a three-day holiday for Mid-Autumn Festival from 25-27 September. Here's all the information on Chinese outbound travel over the holiday period released so far.
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What should the international tourism industry expect from this “Super Golden Week”? We’ve rounded up all the industry reports released so far from Chinese OTAs and travel websites, as well as Dragon Trail’s own research.
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With insights covering trends, opportunities, challenges, and forecasts, here are our six top takeaways on Chinese tourism to the GCC region from WTM Spotlight Riyadh and ATM Dubai 2026.
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Dragon Trail Research surveyed 1,010 mainland Chinese travelers about their outbound trips in 2026, plans for travel during October's Golden Week holiday, overseas destination perceptions, family travel, and their use of artificial intelligence for travel planning,
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Dragon Trail has fully updated our white paper on Chinese tourism to the Middle East and North Africa, including extensive new Chinese consumer and travel trade research. The report is intended to help guide the recovery of Chinese tourism to the MENA region.
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Our analysis of travel brands' performance on Xiaohongshu/RedNote in Q2 2026 underscores that while high-profile collaborations can drive short-term spikes, sustainable engagement on Chinese social media comes from creating valuable, relevant, and consistent content.
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What are the key trends and opportunities for Chinese outbound travel in 2026? Dragon Trail surveyed 310 travel agents selling outbound trips from mainland China, covering H1 market performance, summer trips, MICE travel, and AI adoption.
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Discover the film, music, and sports stars who drove Weibo engagement for international tourism boards in Q2 2026, with long-form videos, official collaborations, and red carpet clips all capturing users’ attention.
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