China Based Digital Marketing Agency for Travel and Tourism

Using KOL videos to inspire Chinese tourism to Peru

In 2018, Dragon Trail filmed a two-week KOL trip around Peru, and used the footage to create an award-winning video series for Peru's Chinese website and social media channels. The 28 videos have received more than 3.3 million views.

Training Chinese Travel Agents with a WeChat Mini-Program

For the third edition of Visit Sweden's China Travel Academy (CTA) training program for travel agents, Dragon Trail updated the course's technological platform from the earlier H5 style to a WeChat mini-program. The mini-program combines a CTA course with five modules about different parts of Sweden, and a CTA Live webinar platform. It is available for Dragon Trail's database of more than 40,000 registered Chinese travel agents.

Launching a WeChat mini-program for Canada’s oldest national park

Banff National Park is Canada’s oldest national park, located in the Canadian Rockies. Dragon Trail created a WeChat mini-program to enhance the in-destination experience for visitors to Banff & Lake Louise.

“We’ve been working with Dragon Trail closely since 2010 with great results. In partnership with Dragon Trail we have successfully launched and maintained our online presence in China, building a substantial base of social media fans and followers, and growing Banff and Lake Louise destination awareness in this complex, challenging and fast-growing market.”
-Lukas Prochazka
Business Development Manager - Asia
Banff & Lake Louise Tourism

Inspiring Chinese travelers with Hello Spain’s Chinese website

In order to meet the Spanish government’s target of reaching 1 million Chinese visitors by 2020, Tourspain tasked Dragon Trail to design and develop a website to help Chinese travelers plan their trips to the country.

“When it comes to creating and maintaining professional, attractive, and effective websites, Dragon Trail is an excellent company, especially when there is the added difficulty of working in different languages during the project: Spanish, Chinese, and English in our case. It has been a pleasure working with them.”
-Darío Polo
Counsellor of Tourism
Embassy of Spain in Beijing

Developing an award-winning and interactive city map

In order to make it easier for visitors to better visualize all points of interest throughout the different neighborhoods, Dragon Trail developed a city map for LATCB’s English website and its China-dedicated website. In recognition of the map’s innovative design and concept, Discover Los Angeles’ website was nominated as one of “The 25 Best Tourism Websites in the World in 2016” by Skift: “This website has a great map with in-depth descriptions of each neighborhood to direct visitors through the city.”

"The client partner relationship we have with Dragon Trail is second to none. Dragon Trail is an extension of our team in China. We have complete faith in their team from the top down. They truly understand our business goals and the state of the industry. It's a pleasure working with them."
-Bill Karz
Vice President, Digital Marketing
Los Angeles Tourism & Convention Board

Using WeChat to cater to China’s new self-driving travelers

Hertz is an American car rental company with locations in 145 countries worldwide. As more middle class Chinese now have a driver’s license, and wish to explore beyond mainstream attractions in city centers when traveling abroad. Dragon Trail helped Hertz to set up a service account to best leverage the platform’s additional functionalities.

Forming international partnerships to protect African wildlife

Dragon Trail promoted awareness of AWF through forming partnerships with a number of well-respected organizations, whose audiences share a close interest in wildlife conservation.

“Dragon Trail is more than an agency. The Dragon Trail team is a true strategic partner to African Wildlife Foundation in every sense of the word. They have a wealth of expertise in the digital space from working with luxury, for-profit companies and the heart needed to work with a nonprofit, conservation organization. Dragon Trail empowers AWF to produce engaging, innovative content and campaigns driving awareness and action from our social followers. The interactive campaigns that we’ve produced together helped us educate Chinese social media followers — many of whom have never been to Africa — about conservation issues facing the African continent, and we’ve found an overwhelming response from people who are eager to learn more and help protect some of the world’s most threatened species.”
-Gayane Margaryan
Digital & Partner Marketing Manager
African Wildlife Foundation

Creating an Interactive WeChat H5 Campaign Series for an Airline

Dragon Trail designed two WeChat-based H5 lucky draw campaigns for Air France for Chinese New Year and Singles' Day, to create buzz and increase awareness and interaction with Chinese consumers. Both campaigns spurred fan growth for Air France's WeChat account, and received significant page views.

Using KOL videos to inspire Chinese tourism to Peru

Using KOL videos to inspire Chinese tourism to Peru

Training Chinese Travel Agents with a WeChat Mini-Program

Training Chinese Travel Agents with a WeChat Mini-Program

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Inspiring Chinese travelers with Hello Spain’s Chinese website

Inspiring Chinese travelers with Hello Spain’s Chinese website

Developing an award-winning and interactive city map

Developing an award-winning and interactive city map

Using WeChat to cater to China’s new self-driving travelers

Using WeChat to cater to China’s new self-driving travelers

Forming international partnerships to protect African wildlife

Forming international partnerships to protect African wildlife

Creating an Interactive WeChat H5 Campaign Series for an Airline

Creating an Interactive WeChat H5 Campaign Series for an Airline

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 6-12 January 2020

The Top Chinese Tourism Trends of 2019

Webinar: Chinese Social Media Rankings in 2019

We are uniquely positioned to serve the global travel industry

Dragon Trail Interactive is a travel-focused digital marketing agency. We help clients reach and engage with affluent Chinese consumers online.

Using KOL videos to inspire Chinese tourism to Peru

Using KOL videos to inspire Chinese tourism to Peru

Training Chinese Travel Agents with a WeChat Mini-Program

Training Chinese Travel Agents with a WeChat Mini-Program

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Inspiring Chinese travelers with Hello Spain’s Chinese website

Inspiring Chinese travelers with Hello Spain’s Chinese website

Developing an award-winning and interactive city map

Developing an award-winning and interactive city map

Using WeChat to cater to China’s new self-driving travelers

Using WeChat to cater to China’s new self-driving travelers

Forming international partnerships to protect African wildlife

Forming international partnerships to protect African wildlife

Creating an Interactive WeChat H5 Campaign Series for an Airline

Creating an Interactive WeChat H5 Campaign Series for an Airline

Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 6-12 January 2020

The Top Chinese Tourism Trends of 2019

Webinar: Chinese Social Media Rankings in 2019

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