Dragon Trail Interactive - China Based Digital Marketing Agency for Travel and Tourism

Launching a WeChat mini-program for Canada’s oldest national park

Banff National Park is Canada’s oldest national park, located in the Canadian Rockies. Dragon Trail used WeChat function to create a mini-program for Banff & Lake Louise.

“We’ve been working with Dragon Trail closely since 2010 with great results. In partnership with Dragon Trail we have successfully launched and maintained our online presence in China, building a substantial base of social media fans and followers, and growing Banff and Lake Louise destination awareness in this complex, challenging and fast-growing market.”
-Lukas Prochazka
Business Development Manager - Asia
Banff & Lake Louise Tourism

Inspiring Chinese travelers with Tourspain’s Chinese website

Inspiring Chinese travelers with Hello Spain’s Chinese website

In order to meet the Spanish government’s target of reaching 1 million Chinese visitors by 2020, Tourspain tasked Dragon Trail to design and develop a website to help Chinese travelers plan their trips to the country.

“When it comes to creating and maintaining professional, attractive, and effective websites, Dragon Trail is an excellent company, especially when there is the added difficulty of working in different languages during the project: Spanish, Chinese, and English in our case. It has been a pleasure working with them.”
-Darío Polo
Counsellor of Tourism
Embassy of Spain in Beijing

Providing a ‘First Class at Sea’ digital experience on Norwegian Joy

Providing a ‘first class at sea’ digital experience on Norwegian Cruise Line

Cruises are becoming increasingly popular in China. In order to provide a “First Class at Sea” digital customer experience, Dragon Trail developed the NCL Joy app for passengers on board the ship.

“As a new entrant to China, we relied heavily on Dragon Trail to guide us through the challenges of creating an online and offline presence in an established industry. Many of Dragon Trail’s recommendations were key parts of our entry strategy. I continue to personally rely on George Cao as an adviser on a variety of areas of our overall business plan. His support and guidance have played a key role in our success. We have worked with Dragon Trail for 5 years and continue to be impressed with their commitment to helping us succeed. I highly recommend and appreciate the Dragon Trail Team”
-David J. Herrera
President, NCLH China
Norwegian Cruise Line

Creating a Chinese millennial-friendly brand image through WeChat

Managed by Dragon Trail, Scoot’s WeChat account is one of the most successful among foreign airlines. In the first quarter of this year, the account positioned itself in 6th position for the number of total page views, and in the second quarter of 2017 it moved up to 5th place.

Using WeChat to cater to China’s new self-driving travelers

Hertz is an American car rental company with locations in 145 countries worldwide. As more middle class Chinese now have a driver’s license, and wish to explore beyond mainstream attractions in city centers when traveling abroad. Dragon Trail helped Hertz to set up a service account to best leverage the platform’s additional functionalities.

Forming international partnerships to protect African wildlife

Dragon Trail promoted awareness of AWF through forming partnerships with a number of well-respected organizations, whose audiences share a close interest in wildlife conservation.

“Dragon Trail is more than an agency. The Dragon Trail team is a true strategic partner to African Wildlife Foundation in every sense of the word. They have a wealth of expertise in the digital space from working with luxury, for-profit companies and the heart needed to work with a nonprofit, conservation organization. Dragon Trail empowers AWF to produce engaging, innovative content and campaigns driving awareness and action from our social followers. The interactive campaigns that we’ve produced together helped us educate Chinese social media followers — many of whom have never been to Africa — about conservation issues facing the African continent, and we’ve found an overwhelming response from people who are eager to learn more and help protect some of the world’s most threatened species.”
-Gayane Margaryan
Digital & Partner Marketing Manager
African Wildlife Foundation

Pioneering video content for a National Tourism Organization

Pioneering video content for a national tourism organization

Destination Canada (DC) has been highly successful in promoting Canada to Chinese consumers, Dragon Trail produces a bi-weekly 5-minute video for Destination Canada’s “Canada Station”. The production of the videos in China by Dragon Trail provides the flexibility and speed to produce videos focusing on the latest topics.

Using new digital tools to nurture traditional B2B partnerships

Thailand is one of the top destinations for Chinese outbound tourism, Dragon Trail supports the Tourism Authority of Thailand (TAT) – Chengdu Office digitalize its trade communications in China via WeChat, China’s most popular social media platform.

Developing an award-winning interactive city map

Developing an award-winning and interactive city map

In order to make it easier for visitors to better visualize all points of interest throughout the different neighborhoods, Dragon Trail developed a city map for LATCB’s English website and its China-dedicated website. In recognition of the map’s innovative design and concept, Discover Los Angeles’ website was nominated as one of “The 25 Best Tourism Websites in the World in 2016” by Skift: “This website has a great map with in-depth descriptions of each neighborhood to direct visitors through the city.”

"The client partner relationship we have with Dragon Trail is second to none. Dragon Trail is an extension of our team in China. We have complete faith in their team from the top down. They truly understand our business goals and the state of the industry. It's a pleasure working with them."
-Bill Karz
Vice President, Digital Marketing
Los Angeles Tourism & Convention Board

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Traditional Chinese Brass Knocker

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Inspiring Chinese travelers with Tourspain’s Chinese website

Inspiring Chinese travelers with Hello Spain’s Chinese website

Providing a ‘First Class at Sea’ digital experience on Norwegian Joy

Providing a ‘first class at sea’ digital experience on Norwegian Cruise Line

Creating a Chinese millennial-friendly brand image through WeChat

Creating a Chinese millennial-friendly brand image through WeChat

Using WeChat to cater to China’s new self-driving travelers

Using WeChat to cater to China’s new self-driving travelers

Forming international partnerships to protect African wildlife

Forming international partnerships to protect African wildlife

Pioneering video content for a National Tourism Organization

Pioneering video content for a national tourism organization

Using new digital tools to nurture traditional B2B partnerships

Using new digital tools to nurture traditional B2B partnerships

Developing an award-winning interactive city map

Developing an award-winning and interactive city map

How to Market Christmas to Chinese Tourists

Video – Destination Asia – China Outbound Travel Pulse – Episode n.17

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 5 November– 11 November 2018

About this image

Traditional Chinese Brass Knocker

We are uniquely positioned to serve the global travel industry

Dragon Trail Interactive is a travel-focused digital marketing agency. We help clients reach and engage with affluent Chinese consumers online.

Launching a WeChat mini-program for Canada’s oldest national park

Launching a WeChat mini-program for Canada’s oldest national park

Inspiring Chinese travelers with Tourspain’s Chinese website

Inspiring Chinese travelers with Hello Spain’s Chinese website

Providing a ‘First Class at Sea’ digital experience on Norwegian Joy

Providing a ‘first class at sea’ digital experience on Norwegian Cruise Line

Creating a Chinese millennial-friendly brand image through WeChat

Creating a Chinese millennial-friendly brand image through WeChat

Using WeChat to cater to China’s new self-driving travelers

Using WeChat to cater to China’s new self-driving travelers

Forming international partnerships to protect African wildlife

Forming international partnerships to protect African wildlife

Pioneering video content for a National Tourism Organization

Pioneering video content for a national tourism organization

Using new digital tools to nurture traditional B2B partnerships

Using new digital tools to nurture traditional B2B partnerships

Developing an award-winning interactive city map

Developing an award-winning and interactive city map

Resources including news, videos, social media analysis and more

Discover and better understand the Chinese travel market.

How to Market Christmas to Chinese Tourists

Video – Destination Asia – China Outbound Travel Pulse – Episode n.17

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 5 November– 11 November 2018

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