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Webinar: What Hotels Can Do During COVID-19

15 Apr 2020

With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.

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Coronavirus and Marketing: 6 Lessons from Hotel Brands in China

20 Mar 2020

Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.

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Coronavirus’ Impact on the Chinese Travel Industry: Travel Daily

09 Mar 2020

Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.

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2019 Chinese Travel Trends: Qyer Report

21 Feb 2020

Qyer’s infographic-style report, released on 31 January 2020, illustrates 10 major trends in Chinese tourism in 2019, based on data from the travel website. The report covers accommodation, shopping, cultural tourism, and more.

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WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

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2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

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2019 Chinese Outbound Travel Consumption Report: Trip.com and UnionPay

05 Dec 2019

The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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How to Attract Chinese Family Tourism

14 Aug 2019

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

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