With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.
Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.
With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.