Resources - news, events, videos & presentations

BLOG

How to Attract Chinese Family Tourism

14 Aug 2019

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

Read more

BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

Read more

BLOG

8 Essentials to Working with Luxury Chinese Tourists

27 Feb 2019

One of most coveted segments in the Chinese outbound tourism market is also one of the hardest to get right when it comes to marketing and service: luxury travelers. How do you stand out – and avoid making major blunders?

Read more

EVENTS

HEDNA LA China Panel: Dragon Trail Speaking

13 Dec 2018

Dragon Trail's President - Americas, Matt Grayson, will join panelists from Ctrip and Shiji to speak about outbound travel from China at HEDNA's Global Distribution Conference in LA on 29 January, 2019.

Read more

EVENTS

Dragon Trail at the Hotel Distribution Event 2018

03 Aug 2018

Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about Chinese outbound tourism and technology at Hotel Analyst's Hotel Distribution Event in London on 3 October, 2018.

Read more

EVENTS

Dragon Trail Speaking at TD Executive Summit

31 Jul 2018

Dragon Trail's Director of Business Development Saxon Booth will speak at the Travel Daily Executive Summit in Bangkok on 3 August, 2018. The invitation-only, hospitality-focused summit brings together 50 five-star hotel GMs from the APAC region, plus six start-up executives.

Read more

BLOG

Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

Read more

BLOG

7 Surprising Facts About Hotels and the Chinese Travel Market

27 Jun 2018

From rising OTAs and market demographics, to booking behavior and new technologies, there's a lot happening in hotels for the Chinese travel market. We've put together a list of 7 things everyone in the hotel industry should know about Chinese travelers.

Read more

Brand Rankings

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp