Webinar: Hotel Marketing for Chinese Outbound Tourists

Event details

Date: Thursday, 13 March

Time: 9am UK/5pm China

Type of Event: Webinar

Speaker: Sienna Parulis-Cook, Janet Bao, and Dandan Around the World

What do international hotels need to know about China’s outbound tourism market? What are Chinese guests looking for from a hotel, and how do they book? What’s the best way for hotels overseas to start marketing themselves to Chinese guests?

In Dragon Trail’s March 2025 webinar, we’ll answer these questions together with our guest speakers, who are experts in international hotel marketing to China. With a detailed guide to market entry, we’ll cover what overseas hotels need to know about attracting and accommodating Chinese guests and working with the Chinese travel trade.

This webinar is a must for anyone in the hotel industry looking to launch or improve their China market outreach.

The webinar will include a presentation, panel discussion, and live Q&A.

Speakers

– Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International

– Janet Bao, Director of Business Development China, Small Luxury Hotels of the World

– Dandan Around the World, Travel Vlogger

Registration

Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Thursday, 13 March, 2025
Time: 9am London (5pm Beijing)
Register