Based in the UK, Sienna Parulis-Cook is Dragon Trail’s Director of Marketing and Communications. She writes about the Chinese digital landscape and travel trends; manages Dragon Trail’s monthly webinars, newsletter, and market intelligence reports; and oversees the company’s marketing, social media, and media relations. She is co-author of the book, China, the Future of Travel.
Sienna has 10 years of experience working in media and was Managing Editor of City Weekend magazine in Beijing, where she lived for 7 years. She also worked for 3 years as an editor for one of the UK’s largest magazine publishers, Immediate Media.
Sienna has had a passionate interest in China since she was 12, and has a master’s degree in Chinese Studies from London’s School of Oriental and African Studies, as well as a bachelor’s degree in International Relations with a focus on China from Brown University. In addition to her work for Dragon Trail, she also leads Mandarin-language tours for groups of independent and semi-independent Chinese travelers in the UK.
28 Jun 2022 - Online: Webinar: How to Engage Outbound Chinese Students
28 Apr 2022 - Online: Webinar: Chinese Tourism – Sentiment and Outlook
29 Mar 2022 - Online: Behind the Scenes: Virtual FAM Trips
23 Feb 2022 - Online: Chinese Tourism: Looking Forward to a Brighter Future
12 Jan 2022 - Online: Webinar: China’s Must-Know Post-COVID Travel Trends
23 Sep 2021 - Online: Webinar: What’s Next for Chinese Travel?
22 Sep 2021 - Online: London Event: Travel Retail Consumer Forum
28 Apr 2021 - Online: Essentials of Video for Chinese Tourism Marketing
28 Mar 2021 - Online: Abu Dhabi Tourism & Data Analytics Forum 2021
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