BLOG
Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
BLOG
WeChat is used by many international airlines for marketing, ticket sales and more. Here are a few examples of how airlines have tapped into the world of WeChat to attract China’s outbound travelers.
Company News
On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
BLOG
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
EVENTS
Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about social media marketing for airports and airlines on 19 September, as part of World Routes 2018 in Guangzhou, one of the world's largest aviation events.
BLOG
Airports not only serve as both first and last impressions of a destination, but they also do valuable, often overlooked work to promote inbound tourism. We take a look at what airports around the world are doing to welcome Chinese travelers.
BLOG
Discover which campaigns and content themes did best in Q1 2018 in our WeChat rankings report on international travel destinations, airlines and cruise lines.
BLOG
As more destinations and businesses around the world adopt Chinese mobile payment systems, we look at the major platforms, where they are accepted, the benefits of mobile payments, and how you can start accepting them, too.
BLOG
Approximately 70,000 Chinese tourists visited Ireland in 2017, but this could just be the start, thanks to the launch of direct flights from both Hong Kong and Beijing, as well as marketing by Dublin Airport and Ireland’s tourism bodies.
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