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How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
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This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
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Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
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Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
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Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
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WeChat is used by many international airlines for marketing, ticket sales and more. Here are a few examples of how airlines have tapped into the world of WeChat to attract China’s outbound travelers.
Company News
On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.
EVENTS
Dragon Trail's Managing Director - EMEA, Roy Graff, will speak about social media marketing for airports and airlines on 19 September, as part of World Routes 2018 in Guangzhou, one of the world's largest aviation events.
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Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
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