Resources - news, events, videos & presentations

BLOG

Chinese New Year Travel 2021: Sun, Snow, and a Staycation

05 Feb 2021

ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”

Read more

EVENTS

Webinar: What’s Next for Chinese Travel?

16 Mar 2021

This joint webinar from Dragon Trail International and ForwardKeys looks at what's next for Chinese travel, based on the latest data on traveler sentiment and issued tickets for future travel.

Read more

BLOG

Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

Read more

BLOG

WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

Read more

BLOG

2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

Read more

BLOG

Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

Read more

BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

Read more

BLOG

How International Airlines Use WeChat to Market to China

21 Aug 2018

WeChat is used by many international airlines for marketing, ticket sales and more. Here are a few examples of how airlines have tapped into the world of WeChat to attract China’s outbound travelers.

Read more

Company News

German Tourist Board Hosts Live WeChat Webinar with Lufthansa

27 Jul 2018

On 17 July, 2018, the German National Tourist Board (GNTB) hosted a live webinar on WeChat through Dragon Trail’s CTA Live platform, to introduce its partner airline Lufthansa to the Chinese travel trade.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp