Resources - news, events, videos & presentations

BLOG

Q2 2022 Weibo Rankings Report

20 Jul 2022

Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.

Read more

BLOG

Q2 2022 WeChat Rankings Report

13 Jul 2022

Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.

Read more

BLOG

Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

Read more

BLOG

2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

Read more

BLOG

Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

Read more

BLOG

International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

Read more

BLOG

Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

Read more

BLOG

Chinese New Year Travel 2021: Sun, Snow, and a Staycation

05 Feb 2021

ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”

Read more

EVENTS

Webinar: What’s Next for Chinese Travel?

16 Mar 2021

This joint webinar from Dragon Trail International and ForwardKeys looks at what's next for Chinese travel, based on the latest data on traveler sentiment and issued tickets for future travel.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp