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Chinese International Flight Connectivity: July 2023

03 Aug 2023

Travel booking app and data platform Flightmaster has released updated data on international flights from mainland China for the week of 17-23 July, offering a valuable snapshot of how flight capacity recovery is going.

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Data Snapshot: Chinese International Flight Connectivity

16 Jun 2023

Travel booking app Hangban Guanjia has released data on international flights from China for the week of 5-11 June, offering a valuable snapshot of how flight capacity recovery is going.

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Seat Capacity for China Outbound Improves in Q2

20 Apr 2023

Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.

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Q2 2022 Weibo Rankings Report

20 Jul 2022

Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.

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Q2 2022 WeChat Rankings Report

13 Jul 2022

Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.

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Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

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2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

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Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

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