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Safety is the leading concern of Chinese outbound travelers in terms of destination choice. Hear from Chinese travelers and expert analysis about how and which safety issues most affect Chinese tourism.
Company News
PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.
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In recent years, urban China has transformed from a cash-based economy to one that runs mostly on mobile payments. How do Chinese tourists pay for things when they travel abroad, and what do overseas businesses need to do to keep up?
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Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?
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Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.
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Self-driving tourism, or car rental, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract independent Chinese travelers to lesser known destinations.
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If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.
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Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
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As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.
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