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Fastdata’s 2021 China Online Travel Industry Report tracks trends and changes in online travel consumption and online travel users in China in 2021, with forecasts for 2022. The report looks particularly at Generation Z and its differences to older Chinese.
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On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.
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Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.
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There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.
Company News
On 23 March, 2021, Dragon Trail International delivered a one-day live streaming training workshop for the Embassy of Canada to China in Beijing, run by Dragon Trail’s CEO and co-founder, George Cao.
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In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.
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Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
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Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.
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In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?
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