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PromPerú’s Chinese Marketing Videos Win International Impact Award

27 Nov 2019

PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.

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Video: Payments Abroad – China Outbound Travel Pulse – Episode n.25

04 Sep 2019

In recent years, urban China has transformed from a cash-based economy to one that runs mostly on mobile payments. How do Chinese tourists pay for things when they travel abroad, and what do overseas businesses need to do to keep up?

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Video: Spending Abroad – China Outbound Travel Pulse – Episode n.24

09 Aug 2019

Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?

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Top Themes on WeChat for Travel Brands in H1 2019

23 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

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Video: Self-driving Tourism – China Outbound Travel Pulse – Episode n.23

05 Jul 2019

Self-driving tourism, or car rental, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract independent Chinese travelers to lesser known destinations.

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Must-Know Short Video Platforms to Attract Chinese Tourists

05 Jun 2019

If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.

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9 Chinese Tourism Insights from China – The Future of Travel

29 May 2019

Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.

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Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22

28 May 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

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Video: The China Tourism Miracle

23 May 2019

'The China Tourism Miracle - 20 Years in the Making,' Dragon Trail's short video, looks back at the history of Chinese outbound tourism, social media, and online travel platforms from 1999 to 2019.

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