Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?
Self-driving tourism, or car rental, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract independent Chinese travelers to lesser known destinations.
If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.
Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.
As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.
The high price and long flight times between South America and China make this one of the least-visited parts of the world for Chinese tourists. But this “last continent” is increasingly on the radars of experienced and affluent Chinese travelers. Learn more in our video.