Resources - news, events, videos & presentations

BLOG

How to Use WeChat Channels for Tourism Marketing

17 Jul 2020

In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?

Read more

BLOG

Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

Read more

BLOG

How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

Read more

BLOG

Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

Read more

BLOG

Video: Safety – China Outbound Travel Pulse – Episode n. 26

20 Dec 2019

Safety is the leading concern of Chinese outbound travelers in terms of destination choice. Hear from Chinese travelers and expert analysis about how and which safety issues most affect Chinese tourism.

Read more

Company News

PromPerú’s Chinese Marketing Videos Win International Impact Award

27 Nov 2019

PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.

Read more

BLOG

Video: Payments Abroad – China Outbound Travel Pulse – Episode n.25

04 Sep 2019

In recent years, urban China has transformed from a cash-based economy to one that runs mostly on mobile payments. How do Chinese tourists pay for things when they travel abroad, and what do overseas businesses need to do to keep up?

Read more

BLOG

Video: Spending Abroad – China Outbound Travel Pulse – Episode n.24

09 Aug 2019

Since 2012, China has been world’s highest-spending international tourism source market, with over 250 billion USD in annual spending. But how much do most Chinese tourists really spend, and how is spending behavior changing?

Read more

BLOG

Top Themes on WeChat for Travel Brands in H1 2019

23 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp