The rapid growth of the Chinese cruise market slowed in 2017, and could even decline in 2018. But there are still significant reasons to be optimistic about the future of the Chinese outbound cruise market, both in the APAC region and farther afield.
As part of the agreement, Dragon Trail Interactive will manage Hurtigruten’s consumer social media channels in China, Weibo and WeChat, showcasing the incredible adventure experience Hurtigruten offers. Dragon Trail Interactive will also support Hurtigruten to enhance its Chinese website and strategy to serve both consumers and trade partners.
Dragon Trail developed a video campaign featuring Norwegian Cruise Line (NCL) godfather and actor Wang Leehom. Dressed as a ship captain, he invites participants to get on board of Norwegian Joy, NCL’s first purpose-built ship for the Chinese market, to explore its facilities and the activities offered on board.