Resources - news, events, videos & presentations

EVENTS

Webinar: Chinese Travelers – Golden Week and Beyond

24 Sep 2025

Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.

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EVENTS

Skift Global Forum: Dragon Trail Roundtable

17 Sep 2025

Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.

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EVENTS

WorldView 2025: Dragon Trail Speaking

24 Jul 2025

Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.

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Company News

Dragon Trail Holds Rio de Janeiro Luncheon

05 Jun 2025

Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing on 30 May 2025, with 20 VIP guests from the Chinese travel trade, media, and KOLs. This was the first event of its kind promoting Brazil's State of Rio de Janeiro in China.

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Company News

Dragon Trail’s Spring 2025 Events and Exhibitions

19 May 2025

The Dragon Trail team traveled near and far last month, to attend, exhibit, and speak at leading industry events around the world. Here's what we did – and how you can meet us in May 2025.

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EVENTS

ITB China 2025 – Meet Dragon Trail

27 May 2025

Dragon Trail’s team will be on site at ITB China, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.

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EVENTS

Guangzhou International Travel Fair – Dragon Trail Exhibiting

15 May 2025

Dragon Trail will attend the 33rd annual Guangzhou International Travel Fair, exhibiting at our own booth and representing several clients. Please contact us to arrange a meeting.

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EVENTS

Skift Asia Forum – Dragon Trail Speaking

15 May 2025

Dragon Trail's CEO George Cao will join an all-star lineup of speakers for two sessions at the Skift Asia Forum in Bangkok, sharing his perspectives on the Chinese tourism market, as well as what travel destinations and suppliers can do to market to these consumers.

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EVENTS

COTTM 2025 – Dragon Trail Exhibiting

24 Apr 2025

Meet Dragon Trail at 2025's China Outbound Travel and Tourism Market (COTTM) in Beijing. Our team will attend the three-day show, exhibiting our China Travel Academy – China's biggest e-learning platform for travel agents.

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