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2019 Chinese Outbound Travel Consumption Report: Trip.com and UnionPay

05 Dec 2019

The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.

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BLOG

Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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EVENTS

Arival Orlando: Winning the New Chinese Traveler

29 Oct 2019

Dragon Trail's President, Americas, Matt Grayson is leading a workshop on "Winning the New Chinese Traveler" at Arival in Orlando on October 29, 2019.

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BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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BLOG

Interview: How Merlin Entertainments Takes ‘China-Readiness’ into a New Era with Digital Tools

08 Aug 2018

We caught up with Merlin Entertainments’ Global Trade Strategy Director, Dominique Sidley, to learn about their Alipay partnership in London and how the company is developing digitally to serve their Chinese customers.

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BLOG

Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

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EVENTS

Reaching Chinese Travelers at Arival: Registration Offer

22 Jun 2018

Dragon Trail’s President, Americas, Matt Grayson is leading a marketing workshop called “Reaching Chinese Travelers” at Arival, a travel conference dedicated to tours, activities and attractions, September 24-27 in Las Vegas.

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BLOG

Sports Tourism: A Winning Play for the Chinese Market

04 Jun 2018

The 2018 FIFA World Cup kicks off in Russia on June 14th, and while China won’t be represented on the pitch, it certainly will be in the stands. This is part of a growing trend for Chinese travelers to attend sporting events around the world.

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Brand Rankings

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

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