Resources - news, events, videos & presentations

BLOG

5 Trends for Chinese Overseas Shopping in 2024

26 Jun 2024

What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.

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BLOG

Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

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EVENTS

Travel Retail Consumer Forum: Dragon Trail Speaking

23 Jun 2023

Dragon Trail will attend the Travel Retail Consumer Forum this 21-23 June in Vienna, speaking at the conference session on the return of Chinese outbound travel and what it means for the travel retail sector.

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BLOG

Peru Promotes Superfoods to Chinese Consumers

25 Jan 2022

Our 2021 campaign to increase awareness of Peruvian superfoods in the Chinese market reached more than 4 million Chinese consumers through KOL and KOC promotions, an interactive WeChat H5 program, and more.

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BLOG

Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

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BLOG

China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

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