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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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Interview: How Viking Cruises Changed Chinese Tourism to Europe

15 May 2019

We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.

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4 Reasons To Be Optimistic About the Chinese Cruise Market

26 Sep 2018

The rapid growth of the Chinese cruise market slowed in 2017, and could even decline in 2018. But there are still significant reasons to be optimistic about the future of the Chinese outbound cruise market, both in the APAC region and farther afield.

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Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

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Video – Cruises – China Outbound Travel Pulse – Episode n.10

29 May 2018

Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry.

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Company News

Hurtigruten Taps into Chinese Interest in Polar Travel with New, Interactive Website

21 Mar 2018

Adventure cruise operator Hurtigruten is tapping into Chinese consumers’ surging interest in polar travel, with a newly launched Chinese website.

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Interviews: Chinese Cruise Ship Passengers on Norwegian Joy

10 Jan 2018

China is now the world’s second largest cruise market, with capacity rising to nearly 3 million passengers in 2017. We interviewed passengers aboard Norwegian Cruise Line’s Norwegian Joy to find out why cruises are so popular for Chinese tourists.

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What Is It Like to Spend Four Days on a Chinese Cruise Ship?

21 Dec 2017

Explore Norwegian Joy, Norwegian Cruise Lines' ship custom-built for the Chinese cruise market, in our account of a four-day trip from Shanghai to Okinawa.

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