How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.
On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.
The cruise industry has been particularly hard hit by the coronavirus outbreak. We've summarized key updates, with information on how cruise lines are communicating with Chinese consumers and the travel trade throughout this crisis.
We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.
The rapid growth of the Chinese cruise market slowed in 2017, and could even decline in 2018. But there are still significant reasons to be optimistic about the future of the Chinese outbound cruise market, both in the APAC region and farther afield.
Last year the number of Chinese cruise passengers reached 2.8 million, and by 2030, China is expected to become the world’s largest source market for the international cruise industry.