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As Korea starts reopening to international travel, we interviewed the Korea Tourism Board's Chief Representative in Shanghai, Lee Hyunjin, about their new WeChat mini-program for MICE, world-class facilities, and the cultural exports that keep Korea in the limelight.
EVENTS
Held from 28 June-1 July, IBTM Wired is the newest addition to IBTM’s global portfolio of events and intelligence for the MICE industry. Dragon Trail is exhibiting at virtual stand A109 – request a meeting to talk to us there!
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Ahead of IT&CM and CTW China 2021, we spoke to TTG Asia Media's Managing Director and event organizer Darren Ng about what he's learned, the biggest surprises, and his outlook on international travel and events as the market moves closer to recovery.
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These are the five major trends that will affect MICE and corporate travel in 2021 and beyond, including big opportunities for small events, how hybrid will become the norm, and the importance of human resources alongside tech upgrades.
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