The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.
Launching in June 2020, COTTM Online will allow you to exhibit and share information about your destination or travel product, meet with Chinese buyers and travel agents, and present live educational sessions. Join the webinar to learn more.
We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.
Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.
Chinese travel media Travel Daily has released a report on the short- and medium-term impacts of the coronavirus crisis on China’s travel and tourism industry.
On February 25, 2020, China Travel Academy (CTA) welcomed its 50,000th registered user. Dragon Trail's online platform has helped tourism brands train the Chinese travel trade since 2015, with a surge in users during the coronavirus crisis.
While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.