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China’s Silver Travelers: 10 Things You Need to Know

16 Jul 2021

With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.

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Airbnb China: 2021 Summer Travel Report

21 Jun 2021

Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.

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China’s Gen-Z Tourists: What You Need to Know

11 Jun 2021

China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.

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What’s Changed About Xiaohongshu?

17 May 2021

Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?

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China’s May Labor Day Holiday Forecast 2021

29 Apr 2021

China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.

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TravelDaily China: Report on Digital Tools in Travel

07 Apr 2021

TravelDaily China’s March 2021 report provides valuable information on how Chinese consumers use digital tools before and during travel, including sources for information and inspiration, and digital tools in hotels, attractions, and airports.

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Chinese Consumer Travel Sentiment Report: March 2021

31 Mar 2021

Dragon Trail Research’s newest consumer survey reveals cautious optimism about travel, perceptions of outbound destinations, and key drivers of travel intention

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Mafengwo & CTA: Global Independent Travel Report 2020

10 Mar 2021

Published by Mafengwo and the China Tourism Academy, the “Global Independent Travel Report 2020” covers trends in Chinese independent travel, including the rise of rural and night-time tourism, and new frontiers for 2021.

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Business Travel Recovery: What You Need to Know

04 Mar 2021

These are the five major trends that will affect MICE and corporate travel in 2021 and beyond, including big opportunities for small events, how hybrid will become the norm, and the importance of human resources alongside tech upgrades.

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