The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.
What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.
The Hurun Chinese Luxury Consumer Survey 2022 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
Online travel platform Qyer released a new report about 2021 Chinese travel trends on 28 January 2022. The report includes consumer sentiment around outbound travel, responsible tourism, and comparisons of Gen-Z with older Qyer users.
In December 2021, Dragon Trail's China Travel Market Monitor surveyed 1,045 Chinese travelers about their willingness to travel internationally, first-choice destinations and more. Here are the results.
Young Chinese are heading to the great outdoors – for fully catered afternoon tea. While many outdoor activities were popular with Chinese travelers in 2021, glamping has taken off the most dramatically, and caught the eye of investors.