With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.
Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.
TravelDaily China’s March 2021 report provides valuable information on how Chinese consumers use digital tools before and during travel, including sources for information and inspiration, and digital tools in hotels, attractions, and airports.
Dragon Trail Research’s newest consumer survey reveals cautious optimism about travel, perceptions of outbound destinations, and key drivers of travel intention
Published by Mafengwo and the China Tourism Academy, the “Global Independent Travel Report 2020” covers trends in Chinese independent travel, including the rise of rural and night-time tourism, and new frontiers for 2021.
These are the five major trends that will affect MICE and corporate travel in 2021 and beyond, including big opportunities for small events, how hybrid will become the norm, and the importance of human resources alongside tech upgrades.