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Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
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Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.
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What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.
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At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.
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Where did Chinese outbound travelers go over the 2024 May Labor Day holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
Sentiment Reports
Dragon Trail's April 2024 consumer survey reveals important insights about shifts in Chinese traveler sentiment and planning behavior, as well as data-driven advice on what travel brands can do to attract the Chinese outbound tourism market.
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New data from ForwardKeys and Dragon Trail International illustrates the ongoing recovery of Chinese outbound travel, with flight bookings gradually catching up to pre-pandemic levels, while consumer confidence and intention to travel outbound also increased.
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The Trip.com Group’s 2023-2024 Report presents Ctrip data on Chinese tourism trends in the first year of China’s reopening after the pandemic. Here's what it says about outbound travel, including user profiles, booking behavior, leading attractions and more.
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How did Chinese travelers celebrate the first Chinese New Year with no pandemic-related restrictions on outbound trips? Our analysis offers a comprehensive picture of Chinese outbound tourism during the 2024 Spring Festival.
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