Dragon Trail Research's September 2020 traveler sentiment report uses survey data to examine Chinese consumers' plans and preferences for domestic and overseas travel, leading barriers and incentives for travel, and top digital channels for travel planning and booking.
From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”
The first report on China's up-and-coming customized travel sector to combine both industry and consumer insights. Findings include valuable takeaways for industry practitioners, and information on how COVID-19 has changed customized travelers’ priorities.
Fastdata’s July report looks at the use of online travel platforms by China's post-95 generation, currently aged 20-25 years old. Findings include the most popular OTAs, as well as a comparison of accommodation preferences among post-85, post-90, and post-95 travelers.
Chinese travel media TravelDaily has released a report on China’s Generation-Z, including data on this generation's most-used information sources and booking channels, and preferences for destinations and accommodation.
Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.