BLOG
Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
BLOG
The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.
BLOG
China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
BLOG
Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
BLOG
Fliggy's 7 summer travel trends for Chinese outbound tourists, including top and fastest-growing destinations, the truth about shrinking lead times and rising expectations, and food tourism.
BLOG
China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
BLOG
We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
BLOG
Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
BLOG
The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.