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Chinese Consumer Travel Sentiment Report: September 2020

28 Sep 2020

Dragon Trail Research's September 2020 traveler sentiment report uses survey data to examine Chinese consumers' plans and preferences for domestic and overseas travel, leading barriers and incentives for travel, and top digital channels for travel planning and booking.

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Restart Travel, Together with Beijing: Beijing Municipal Bureau of Culture and Tourism Holds Global Online Strategic Forum

24 Sep 2020

From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”

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How to Market Tourism to Chinese Overseas

09 Sep 2020

Chinese living overseas are an often overlooked but important and influential tourism market. Here are seven tips for tourism brands to reach Chinese professionals and students living in your country or region.

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Chinese Customized Travel Industry Report

14 Aug 2020

The first report on China's up-and-coming customized travel sector to combine both industry and consumer insights. Findings include valuable takeaways for industry practitioners, and information on how COVID-19 has changed customized travelers’ priorities.

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2020 Chinese Online Travel Industry Report on Post-95 Users: Fastdata

06 Aug 2020

Fastdata’s July report looks at the use of online travel platforms by China's post-95 generation, currently aged 20-25 years old. Findings include the most popular OTAs, as well as a comparison of accommodation preferences among post-85, post-90, and post-95 travelers.

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TravelDaily: Gen-Z Tourism Consumption Trends Report

05 Aug 2020

Chinese travel media TravelDaily has released a report on China’s Generation-Z, including data on this generation's most-used information sources and booking channels, and preferences for destinations and accommodation.

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Mafengwo: Changes in Gen-Z Travel Consumption

04 Aug 2020

Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.

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Baidu Report: New Travel, New Experiences

08 Jul 2020

A report published by China’s leading search engine and internet giant Baidu, analyzes 2020 web searches to reveal trends in consumer demand and travel intent, including family travel, self-driving travel, and accommodation.

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Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

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