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Dragon Trail’s March 2026 survey of 1,038 Chinese travelers covers May Labor Day holiday plans, the impact of the Iran conflict on outbound travel intention, wellness travel, how social media content inspires outbound travel wish lists, and much more.
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China's Labor Day holiday runs from 1-5 May and is a peak period for outbound trips. In Dragon Trail's newest Chinese consumer survey, 24% of those intending to travel outbound in 2026 planned to go during the May holiday. Here are their top destinations and trip plans.
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Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
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Although it's too early to understand the full impact of the latest conflict in the Middle East on Chinese tourism to the region and beyond, this is what we know so far based on information from and interviews with major Chinese travel agencies.
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Where did Chinese outbound travelers go over the 2026 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
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What should overseas travel destinations and businesses expect from Chinese New Year 2026? We’ve rounded up all the data released by Chinese travel agencies and booking platforms so far.
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The Year of the Fire Horse begins next week, with a longer-than-ever public holiday to celebrate the Chinese New Year from 15-23 February. What can we expect for this peak season for Chinese outbound travel? To find out, we surveyed 315 travel agents.
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To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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