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Douyin 2020 Data Report: Short Video in China

07 Jan 2021

Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.

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Trip.com Group: 2020 Domestic Group Travel Report

06 Jan 2021

The Trip.com Group’s (Ctrip’s) 2020 report on domestic group travel reveals the extent of the shift to small, private group travel in China, with a 30% increase in customized travel and private family groups between August and November 2020.

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2020’s Top Trends for Chinese Tourism & Digital Marketing

05 Jan 2021

Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.

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Dragon Trail’s Top 10 Reports & Articles of 2020

14 Dec 2020

We posted blog content every week in 2020, keeping you informed and identifying the trends that would shape China’s domestic tourism recovery and even serve as examples for the rest of the world. Here are our top 10 articles of the year.

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News Update: China and International Travel

11 Nov 2020

Recent developments impacting international travel include an ever-growing number of Asian destinations that are loosening – or considering loosening – restrictions on incoming visitors from mainland China.

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6 Reasons to Be Optimistic about Sustainable Tourism from China

28 Oct 2020

In China, COVID-19 has created opportunities for long-term, positive impacts on consumer awareness and traveler behavior. Here are 6 reasons to be positive about the future of Chinese tourism, including advice on what destinations and businesses can do now.

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7 Takeaways from the BUZZ Expo China Summit

20 Oct 2020

The BUZZ Expo China Summit offered a comprehensive view of Chinese tourism in 2020 and looking forward to the post-COVID era. These are our top learnings about Chinese travel trends, destination marketing, and the return of outbound tourism.

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China’s Golden Week 2020 Travel News Roundup

09 Oct 2020

As China returns from the first post-COVID Golden Week holiday period this 1-8 October, we’ve rounded up the initial data on domestic trips, travel spending, and tourism trends.

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UK Tax Refund Changes: How Will They Affect Chinese Tourism?

30 Sep 2020

From 1 January, 2021, the UK plans to end the VAT Retail Export Scheme which allows international visitors to claim back tax on items bought but not consumed in the country. How might this affect the future of Chinese tourism and spending?

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