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The Top Chinese Tourism Trends of 2019

15 Jan 2020

Where did Chinese tourists go in 2019, and what were the biggest trends in the way they traveled and the top digital developments? Make sure you're up to date and ready for 2020 with this essential overview of the past year.

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The Southeastern Europe Chinese Tourism Boom

08 Jan 2020

Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?

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Chinese Tourism and Travel Marketing in 2020

02 Jan 2020

Which trends will define Chinese outbound tourism and travel marketing in 2020? We asked industry insiders and experts for their predictions for the coming year.

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Dragon Trail’s Top 10 Reports & Articles of 2019

18 Dec 2019

In 2019, we've translated reports, written market profiles, created how-to guides, compiled essential travel trend information, interviewed experts, and even published a book. These were our top 10 most-read reports and articles of the year.

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China’s Potential for Wellness Tourism

11 Dec 2019

Are Chinese outbound travelers interested in, or even aware of, wellness tourism? We’ve put together a guide to help wellness tourism providers know what potential they have to attract Chinese tourists and what this market is looking for.

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2019 Chinese Outbound Travel Consumption Report: Trip.com and UnionPay

05 Dec 2019

The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.

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6 Trends in Chinese Luxury Tourism from ILTM China 2019

02 Dec 2019

Everyone wants to tap into the luxury Chinese tourism market, but what are these travelers looking for, and how do you reach them? We interviewed more than 15 tourism organizations and businesses at ILTM China to find out.

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The Ultimate Guide to Chinese Holidays: 2020 Update

22 Nov 2019

When are Chinese tourists most likely to travel abroad, and how should destinations prepare for these peak times? We've prepared a guide, including China's 2020 national holiday schedule.

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2020 Chinese Holiday Calendar

22 Nov 2019

The official Chinese public holiday calendar for 2020 has been published, revealing a further extension to the May 1 holiday, as well as an eight-day Golden Week.

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