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Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
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Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
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What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.
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Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.
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Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.
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Singapore's visa-free policy has grown Chinese tourism to 106% of pre-pandemic levels by July 2024. The country is enhancing visitor experiences with new flight routes, stable fares, and innovations like passport-free clearance and immersive IP-themed attractions.
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China’s Golden Week holiday begins on 1 October, and this year is set to mark a significant milestone in the recovery of Chinese outbound tourism. ForwardKeys' flight booking data and Dragon Trail's new traveler sentiment survey both point to a holiday surge.
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Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
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Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.
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