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Dragon Trail’s August 2025 survey of 1,076 Chinese travelers covers outbound trips in 2025 and October Golden Week travel, shopping overseas, airline booking preferences, AI for travel, outbound destination perceptions, and the impact of travel influencers.
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One of China’s longest public holidays is coming up from 1-8 October, with 8 days off to celebrate China’s National Day and Mid-Autumn Festival. What should overseas travel brands expect? We've rounded up all the data released by Chinese travel agencies and booking platforms.
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Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
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The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.
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China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
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Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
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Fliggy's 7 summer travel trends for Chinese outbound tourists, including top and fastest-growing destinations, the truth about shrinking lead times and rising expectations, and food tourism.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
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