The Trip.com Group and UnionPay International have released a report based on Chinese outbound tourism bookings and spending in the first half of 2019. According to the report, Chinese outbound travelers spent US$127.5 billion in the first six months of the year.
Everyone wants to tap into the luxury Chinese tourism market, but what are these travelers looking for, and how do you reach them? We interviewed more than 15 tourism organizations and businesses at ILTM China to find out.
When are Chinese tourists most likely to travel abroad, and how should destinations prepare for these peak times? We've prepared a guide, including China's 2020 national holiday schedule.
Adventure travel has high potential to attract experienced and wealthy Chinese travelers who want to get off the beaten track. But what does “adventure” mean in the context of Chinese tourism, and which activities are most appealing to the Chinese market?
Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.
Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.
There are notable initiatives in China to raise awareness about responsible travel, encouraging tourists to respect the environment and local communities when they travel overseas. One of these is Qyer.com's Responsible Travel guides.