The end of September has seen a barrage of good news relating to Chinese travel and COVID policy, with strong signs for future recovery of outbound tourism. This is a summary of significant announcements from just the past week.
What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.
The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.