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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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The Hurun Chinese Luxury Consumer Survey 2023 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
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Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.
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In the days leading up to China's reopening for international travel, Dragon Trail surveyed mainland Chinese travelers about their plans for 2023. This snapshot of Chinese consumer sentiment offers findings to guide tourism brands during the recovery period.
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The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
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On 8 January 2023, China officially reopens. What should the global tourism industry expect? Here's our forecast for where Chinese tourists will be traveling first, what kinds of tourists these will be, and the most effective tourism marketing tactics for 2023.
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The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and sustainable tourism.
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Although non-essential outbound travel is strongly discouraged, potentially thousands of Chinese football fans consider attending the World Cup to be an essential reason to leave the country.
EVENTS
Join Dragon Trail's December webinar to get the very first look at the results of our latest Chinese Traveler Sentiment Survey. The report will be shared with all attendees.
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