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ForwardKeys’ and Dragon Trail’s recent findings reveal that the Chinese travel market is not only super resilient but desperate for revenge travel. Willingness to travel has increased despite safety concerns, and bookings are picking up.
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Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.
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With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.
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What does China Tourism Academy and Mafengwo’s “China Sports Tourism Consumption Data Report" tell us about the development of sports tourism in China over the past several years?
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With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.
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Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.
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China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.
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Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?
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China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.
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