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China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.
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TravelDaily China’s March 2021 report provides valuable information on how Chinese consumers use digital tools before and during travel, including sources for information and inspiration, and digital tools in hotels, attractions, and airports.
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Dragon Trail Research’s newest consumer survey reveals cautious optimism about travel, perceptions of outbound destinations, and key drivers of travel intention
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Published by Mafengwo and the China Tourism Academy, the “Global Independent Travel Report 2020” covers trends in Chinese independent travel, including the rise of rural and night-time tourism, and new frontiers for 2021.
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These are the five major trends that will affect MICE and corporate travel in 2021 and beyond, including big opportunities for small events, how hybrid will become the norm, and the importance of human resources alongside tech upgrades.
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While COVID outbreaks and travel restrictions meant that most Chinese stayed local during 2021's Chinese New Year holiday period, consumer spending and travel data from the week show strong promise of a continued recovery.
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Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
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Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
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ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”
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