Resources - news, events, videos & presentations

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Mafengwo: Changes in Gen-Z Travel Consumption

04 Aug 2020

Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.

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Baidu Report: New Travel, New Experiences

08 Jul 2020

A report published by China’s leading search engine and internet giant Baidu, analyzes 2020 web searches to reveal trends in consumer demand and travel intent, including family travel, self-driving travel, and accommodation.

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Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

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Company News

The Chinese Tourism Podcast: New Launch

23 Jun 2020

Dragon Trail Interactive has launched The Chinese Tourism Podcast, a monthly travel industry podcast to share insights, trends, and developments in Chinese tourism. Listen to the first episode, out now.

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Company News

Customized China Market Research from Dragon Trail

22 Jun 2020

To help navigate this unprecedented and uncertain period for world travel, Dragon Trail has launched a new customized research service to assist international travel brands to adjust their China market strategies and reach their target audience.

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“Hello World” – Post-Virus Consumption Recovery Report

08 Jun 2020

What does post-COVID-19 recovery look like in China? This May 2020 report uses data from map platform Amap, mobile app analytics provider Umeng, and Intime Department Stores to analyze consumer recovery trends in eight Chinese cities.

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China’s May Holiday 2020: Travel News Roundup

30 Apr 2020

May 1 is the start of China’s Labor Day holiday, which was extended to five days in 2020. Will tourism see a recovery during this time, and what will it look like? We've rounded up news from a variety of Chinese sources.

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Chinese Online Travel Users Report: Qyer & iResearch

29 Apr 2020

A new report from iResearch and Chinese travel review website Qyer.com profiles high-end Chinese travelers who make their own bookings online, including their interests, travel habits, and online behavior in 2019.

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China Tourism Academy: Chinese Post-Virus Sentiment Report

01 Apr 2020

The China Tourism Academy's "Chinese Post-Virus Sentiment Report: 15 Observations and Discoveries About Travel" addresses Chinese tourism after the coronavirus crisis, including consumers’ worries and plans, and when and where they want to travel.

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