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Chinese Domestic Bookings Bounce Back for Holidays

15 Sep 2021

ForwardKeys’ and Dragon Trail’s recent findings reveal that the Chinese travel market is not only super resilient but desperate for revenge travel. Willingness to travel has increased despite safety concerns, and bookings are picking up.

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5 Ways China’s Theme Park Craze Can Attract Tourists

25 Aug 2021

Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.

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International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

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8 Chinese Sports Tourism Trends

10 Aug 2021

What does China Tourism Academy and Mafengwo’s “China Sports Tourism Consumption Data Report" tell us about the development of sports tourism in China over the past several years?

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China’s Silver Travelers: 10 Things You Need to Know

16 Jul 2021

With 250 million Chinese aged 60 or above, this older demographic is a significant consumer group that shouldn’t be overlooked by the tourism industry. Read these 10 trends and facts to better understand, market to, and accommodate China’s senior travelers.

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Airbnb China: 2021 Summer Travel Report

21 Jun 2021

Airbnb's June 2021 report on summer travel is based on a survey of 1,500 Chinese travelers aged 18-50. It includes travel trend forecasts for summer and the second half of 2021, with focuses on the rise of Gen-Z, family travel, and sports travel.

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China’s Gen-Z Tourists: What You Need to Know

11 Jun 2021

China’s Generation Z travelers are a driving force behind the recovery of the country's tourism industry. Get to know this generation, their top travel trends, and the best ways of attracting young Chinese tourists.

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What’s Changed About Xiaohongshu?

17 May 2021

Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?

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China’s May Labor Day Holiday Forecast 2021

29 Apr 2021

China’s Labor Day public holiday period runs from 1-5 May. This year’s holiday has been called “the hottest May Golden Week in history” by Chinese media because of the anticipated travel boom. Here's what we can expect.

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