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Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
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Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
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In Dragon Trail’s August 2024 webinar, we’re joined by Cathy Wu from Xiaohongshu, to share insights on how to use one of China's most popular social media platforms for tourism marketing, with case studies and exclusive Dragon Trail data.
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Getting a personal account on Xiaohongshu is easy with our step-by-step guide and tips. We'll also show you how to upgrade to a verified Xiaohongshu Business Pro account from overseas.
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