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On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.
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The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.
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The Singapore Tourism Board and Dragon Trail International's SingapoReimagine China Virtual Travel Mart 2021 facilitated more than 2,300 travel industry business appointments in its first month, alongside weekly webinars, virtual FAM trips, and more.
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One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.
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Looking forward to the return of international travel and to the 2022 Beijing Winter Olympics, the Beijing Municipal Culture and Tourism Bureau and Dragon Trail have launched the Beijing Tourism Expert online program for travel agents around the world.
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Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
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Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
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Which WeChat posts by regional and municipal tourism boards attracted the most attention in 2020? Don't miss our top 10 lists for the year, featuring content from four continents.
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What were the most popular WeChat articles from overseas tourism destinations in 2020? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
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