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The Southeastern Europe Chinese Tourism Boom

08 Jan 2020

Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?

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Top 10 WeChat Posts by DMOs 2019

27 Dec 2019

Which WeChat articles by regional and municipal tourism boards got the most views in 2019? Here are the top 10 most-viewed posts published on WeChat this year.

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Top 10 WeChat Posts by National Tourism Boards 2019

23 Dec 2019

What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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Company News

PromPerú’s Chinese Marketing Videos Win International Impact Award

27 Nov 2019

PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.

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7 Insights on Chinese Tourism from WTM London 2019

13 Nov 2019

Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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Chinese Travel to the US: NTTO Data & Insights

03 Sep 2019

Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.

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Company News

South African Tourism China Joins TNTM

21 Aug 2019

South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.

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How to Attract Chinese Family Tourism

14 Aug 2019

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

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