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South African Tourism China Joins TNTM

21 Aug 2019

South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.

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How to Attract Chinese Family Tourism

14 Aug 2019

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

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Top Destinations for Chinese Tourism: Sina Weibo V-Influence Summit

08 Aug 2019

Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?

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Chinese Outbound Tourism Data: H1 2019

06 Aug 2019

What are 2019’s trends in Chinese outbound tourism so far? We’ve rounded up statistics from the first half of the year for 17 different destinations in four global regions.

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‘China, the Future of Travel’ Demystifies the World’s Largest Outbound Tourism Market

24 Jul 2019

Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.

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Top Themes on WeChat for Travel Brands in H1 2019

23 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

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Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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WeChat Pop-Up Stores: The New Way to Sell Travel to Chinese Tourists

26 Jun 2019

PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.

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Video: Destination Oceania – China Outbound Travel Pulse – Episode n.22

28 May 2019

As the first countries outside of Asia to receive Approved Destination Status in 1999, Australia and New Zealand are established long-haul destinations for Chinese tourists. The countries are popular for study tours, Chinese New Year travel, self-driving, and independent tourism.

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