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VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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Interview: The Future of Chinese Tourism to France

18 May 2022

With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.

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Dragon Trail Promotes Peru at Expo 2020 Dubai

11 May 2022

Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.

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Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

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Interview: After Reopening, What’s Next for Philippine Tourism?

30 Mar 2022

We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.

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Interview: Marketing the Region of Valencia to China

09 Mar 2022

How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.

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How Beijing Is Staying Ready for Global Tourism

16 Feb 2022

Inbound tourism promotion is built into China’s 2022 14th Five-Year Plan Tourism Development Strategy. As the capital city and host of the 2022 Winter Olympic Games, Beijing is leading the way.

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2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

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Company News

Peru Wins Award for WeChat Channels Live Streaming

12 Jan 2022

On 21 December 2021, PROMPERÚ was recognized with an award at the Welcome with WeChat Alliance Annual Conference and Global Tourism Boards WeChat Channels Creators Plan Award Ceremony.

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