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PromPerú’s Chinese Marketing Videos Win International Impact Award

27 Nov 2019

PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.

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7 Insights on Chinese Tourism from WTM London 2019

13 Nov 2019

Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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Chinese Travel to the US: NTTO Data & Insights

03 Sep 2019

Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.

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South African Tourism China Joins TNTM

21 Aug 2019

South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.

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How to Attract Chinese Family Tourism

14 Aug 2019

With over 300 million pre-school and school aged children in China, family travel is an important and growing market segment for Chinese outbound tourism. Here are six things tourism brands need to understand to successfully attract Chinese families.

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Top Destinations for Chinese Tourism: Sina Weibo V-Influence Summit

08 Aug 2019

Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?

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Chinese Outbound Tourism Data: H1 2019

06 Aug 2019

What are 2019’s trends in Chinese outbound tourism so far? We’ve rounded up statistics from the first half of the year for 17 different destinations in four global regions.

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‘China, the Future of Travel’ Demystifies the World’s Largest Outbound Tourism Market

24 Jul 2019

Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.

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