On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.
This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.
What were the most popular WeChat articles from overseas tourism destinations in 2019? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.
Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.