Company News
Dragon Trail International is supporting Brazil on its tourism outreach to China, with new B2C and B2B marketing channels launched at ITB China in May 2026, including social media accounts on WeChat, RedNote, and Weibo.
Company News
As Oman’s market representative in China, Dragon Trail hosted a media briefing aimed at local media and travel experts in Shanghai on 27 May to promote Oman as a slow travel destination, in addition to representation at ITB China.
Company News
As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support during ITB China 2026 including outdoor advertising, trade media promotion, assembling a team of interpreters, gift sourcing and more.
BLOG
How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
Company News
Dragon Trail's cooperation with the Ctrip (Trip.com Group) Offline Stores School began in November 2025, regularly delivering destination training sessions on behalf of our clients to Ctrip's offline sales staff across China.
BLOG
Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
Company News
Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.
Company News
Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.
BLOG
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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