Resources - news, events, videos & presentations

BLOG

8 Times Jay Chou Started a Chinese Tourism Trend

13 Jul 2022

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of eight examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

Read more

BLOG

Peru Promotes Superfoods to Chinese Consumers

25 Jan 2022

Our 2021 campaign to increase awareness of Peruvian superfoods in the Chinese market reached more than 4 million Chinese consumers through KOL and KOC promotions, an interactive WeChat H5 program, and more.

Read more

BLOG

Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

Read more

BLOG

What’s Changed About Xiaohongshu?

17 May 2021

Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?

Read more

BLOG

3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

Read more

BLOG

Interview: Berlin-based Chinese Travel KOL Zhang Jin

21 Aug 2020

Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.

Read more

BLOG

Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

Read more

BLOG

How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

Read more

BLOG

Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp