Company News
In April 2025, Dragon Trail organized and led the first-ever FAM trip for Chinese media and KOLs to visit the Sultanate of Oman, with a one-week trip resulting in more than 160 pieces of media coverage across social apps, digital news platforms, travel websites, and radio.
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Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
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How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of eight examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.
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Our 2021 campaign to increase awareness of Peruvian superfoods in the Chinese market reached more than 4 million Chinese consumers through KOL and KOC promotions, an interactive WeChat H5 program, and more.
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Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.
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Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?
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Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
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Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.
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Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
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