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Xiaohongshu – or Little Red Book – has evolved from a shopping-oriented social media channel into a platform for travel and lifestyle inspiration for young Chinese women. What does this mean for travel marketers?
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Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
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Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.
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Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.
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Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.
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As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.
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Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.
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KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. Find out how travel brands can successfully collaborate with Chinese KOLs, what you should expect from KOL campaigns, and how to pick the right KOLs to work with.
EVENTS
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
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