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Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.
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KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. Find out how travel brands can successfully collaborate with Chinese KOLs, what you should expect from KOL campaigns, and how to pick the right KOLs to work with.
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KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
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How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of seven examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.
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Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.
Company News
Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing at ITB China.
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Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.
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Chinese travel KOL Xiao Mo shares how she and her fellow travel influencer husband A-Hou prefer to work with clients, which online platforms they use, and the differences between WeChat and other social media.
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Which WeChat articles by overseas tourism destinations got the most views in 2018? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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