Resources - news, events, videos & presentations

BLOG

Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

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BLOG

How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

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BLOG

Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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BLOG

Dos and Don’ts for KOL Marketing for Chinese Tourism

17 Dec 2019

Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.

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BLOG

How to Work with Chinese KOLs for Tourism Marketing

16 Dec 2019

KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. Find out how travel brands can successfully collaborate with Chinese KOLs, what you should expect from KOL campaigns, and how to pick the right KOLs to work with.

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EVENTS

Webinar: KOL Marketing for Chinese Tourism

11 Dec 2019

KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.

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BLOG

7 Times Jay Chou Started a Chinese Tourism Trend

20 Sep 2019

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of seven examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

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BLOG

Interview: Travel Influencer of the Year, Ye Ziyi

12 Jun 2019

Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.

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Company News

Peru Wins China Tourism Welcome Gold Award

17 May 2019

Out of 120 tourism organizations, destinations and enterprises active in China, Peru has walked away with the China Tourist Welcome (CTW) 2019 Gold Award for marketing at ITB China.

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