Catch up on the trends that defined Chinese outbound tourism in 2019, and get ready for what's to come in 2020 in Dragon Trail's first webinar of the year, co-hosted with Create Consulting.
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.
In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.
In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
Sign up for our February 27 webinar to review the full year of 2018 WeChat rankings data for travel brands, including the top accounts, posts and strategies. We will also cover the biggest WeChat developments and policies from the past year.