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Catch up on the trends that defined Chinese outbound tourism in 2019, and get ready for what's to come in 2020 in Dragon Trail's first webinar of the year, co-hosted with Create Consulting.
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KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
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As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.
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Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.
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In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.
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In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.
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In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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Our March 2019 webinar focuses on travel trade shows and exhibitions in China. We'll introduce you to the Chinese trade show calendar and share top tips for preparing for, navigating and following up on these events.
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Sign up for our February 27 webinar to review the full year of 2018 WeChat rankings data for travel brands, including the top accounts, posts and strategies. We will also cover the biggest WeChat developments and policies from the past year.
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