EVENTS
In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
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Catch up on the trends that defined Chinese outbound tourism in 2019, and get ready for what's to come in 2020 in Dragon Trail's first webinar of the year, co-hosted with Create Consulting.
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KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
EVENTS
As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.
BLOG
Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.
EVENTS
In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.
EVENTS
In Dragon Trail's June 26 webinar, we'll show you the best ways to use Weibo for travel marketing, including content and posting strategies, and best practice examples from some of the world's leading travel brands.
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In Dragon Trail's April 24 webinar, we'll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
EVENTS
Our March 2019 webinar focuses on travel trade shows and exhibitions in China. We'll introduce you to the Chinese trade show calendar and share top tips for preparing for, navigating and following up on these events.
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