Resources - news, events, videos & presentations

EVENTS

Webinar: New Trends in Chinese Travel

24 Apr 2024

Join Dragon Trail International and ForwardKeys for the latest data on Chinese travel sentiment and flight bookings, ahead of the May Labor Day holiday and summer travel season.

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EVENTS

Webinar: Chinese New Year 2024 in Review

20 Mar 2024

Catch up on 2024 Chinese New Year travel destinations, tourism spending, and top activities and attractions. We'll provide an up-to-date snapshot of Chinese tourism, with recommendations for marketing and product development in the Year of the Dragon.

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EVENTS

Webinar: Golden Week 2023 Market Update

26 Oct 2023

Join our October webinar for key insights on Chinese outbound tourism during Golden Week: market recovery status, Gen Z trends, and emerging travel preferences.

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EVENTS

Chinese Tourism Outlook: October Holiday and Beyond

26 Sep 2023

Join Dragon Trail International and ForwardKey's joint webinar in September to gain firsthand insights on flight bookings, travel sentiment, and a preview of the October holiday period.

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EVENTS

Webinar: Working with China’s Travel Trade in 2023

26 Jul 2023

Dragon Trail’s July webinar is a must for any travel brand or business working with the Chinese travel trade. We’ll share original survey data and expert advice for post-pandemic travel trade marketing, and bring you face to face with Beijing’s leading travel trade event.

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EVENTS

Webinar: Xiaohongshu Marketing for Travel

28 Jun 2023

Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In our June webinar, get to know how it works and how to maximize engagement for your account.

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EVENTS

Webinar: What’s New in Chinese Outbound Travel?

26 Apr 2023

What are Chinese consumers planning, seeking, and expecting when it comes to outbound travel in 2023? Join Dragon Trail and ForwardKeys for the latest data on Chinese travel sentiment and flight bookings, ahead of the May holiday and summer travel season.

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EVENTS

Webinar: Destination Marketing for Chinese Tourism Recovery

14 Mar 2023

In Dragon Trail’s March webinar, we’re inviting three of the world’s leading NTOs for Chinese marketing to join us for a panel discussion on the recovery of Chinese outbound travel.

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EVENTS

Webinar: Chinese Travel for Lunar New Year 2023 and Beyond

19 Jan 2023

In Dragon Trail’s first webinar of the year, we’re teaming up with leading travel analysts ForwardKeys to give you a snapshot of Chinese travel plans and sentiment just as the Lunar New Year holiday season kicks off.

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