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Together with guest speaker Irene He from Tencent, learn how travel brands can work together with WeChat to make full use of the marketing potential of China’s leading social media platform.
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Following our May webinar on China's Gen-Z travelers, we now turn our attention to another important market segment: mature/silver travelers. With guest speakers Brendan Tansey from Viking Cruises, and Poseidon Expeditions' Sylvie Chen.
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In this webinar from Dragon Trail and leading Chinese travel website Mafengwo, learn what inspires China’s Gen-Z travelers, how this up-and-coming generation is traveling post-pandemic, and how to market to them most effectively.
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In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.
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In this webinar, we bring together industry experts to look to the future of MICE and corporate travel by sharing the Chinese experience over the past year, with a discussion of the biggest challenges facing the MICE industry and best strategies to overcome them.
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Learn to address the biggest challenges in holding successful virtual events in this webinar, with case studies and best practice based on Dragon Trail's experience both within and beyond the travel sector in 2020.
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Jing Travel joins Dragon Trail to share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to travel again – and what practical tips we can learn from their example.
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There are around 2 million Chinese already living in Europe and free to travel in the region. Our August webinar will help you to understand the local Chinese market in Europe, how to target this often overlooked demographic, and the benefits of doing so.
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Leading Chinese travel media TravelDaily is hosting an online discussion with Dragon Trail Interactive to share insights into the consumer behaviors and user preferences of Chinese travelers after coronavirus.
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