Resources - news, events, videos & presentations

EVENTS

Webinar: What Hotels Can Do During COVID-19

15 Apr 2020

With travel at a standstill in much of the world, what can hotels do now to minimize damage, salvage revenue, and best position themselves for market recovery? Our free April webinar provides practical examples from China and other destinations.

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EVENTS

Webinar: Online Communications for the Travel Trade

18 Mar 2020

In light of the recent cancellation of numerous large-scale global travel trade events, Dragon Trail’s March webinar will focus on online tools for communications with the travel trade, for both the Chinese and global market.

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EVENTS

Webinar: Coronavirus and Chinese Tourism Briefing

05 Feb 2020

In this special briefing, we will update you on the most important facts about the coronavirus and its effects on travel from China. We will also look at responses from international tourism boards, and share our advice on travel marketing during this time.

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EVENTS

Webinar: Chinese Social Media Rankings in 2019

18 Feb 2020

In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for tourism boards, airlines, cruise lines, museums & attractions, and hotels.

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EVENTS

Webinar: Chinese Outbound Tourism – 2019 in Review and What’s Coming in 2020

15 Jan 2020

Catch up on the trends that defined Chinese outbound tourism in 2019, and get ready for what's to come in 2020 in Dragon Trail's first webinar of the year, co-hosted with Create Consulting.

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EVENTS

Webinar: KOL Marketing for Chinese Tourism

11 Dec 2019

KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.

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EVENTS

Webinar: Responsible Tourism from China

16 Oct 2019

As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.

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BLOG

Chinese Travel to the US: NTTO Data & Insights

03 Sep 2019

Looking at arrivals, visa data, travel destinations, transportation and more, the NTTO's Richard Champley offers fresh perspectives on Chinese tourism to the US and its long-term prospects for growth.

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EVENTS

Webinar: Attracting Chinese Shoppers Overseas

18 Sep 2019

In Dragon Trail's September 2019 webinar, we'll introduce the leading destinations and most popular items for Chinese shopping abroad, discuss the biggest market trends, and offer practical advice to help overseas retailers attract and cater to the Chinese market.

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