Resources - news, events, videos & presentations

EVENTS

Webinar: Chinese Travel Trends & Golden Week Outlook

25 Sep 2024

Dragon Trail and ForwardKeys are teaming up to bring you a comprehensive look at Chinese outbound tourism just before October’s Golden Week holiday. This is your first chance to see the results of our latest Chinese Traveler Sentiment Report.

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EVENTS

Webinar: Xiaohongshu for Tourism Marketing

28 Aug 2024

In Dragon Trail’s August 2024 webinar, we’re joined by Cathy Wu from Xiaohongshu, to share insights on how to use one of China's most popular social media platforms for tourism marketing, with case studies and exclusive Dragon Trail data.

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EVENTS

Webinar: How to Work with China’s Travel Trade

30 Jul 2024

Dragon Trail’s July webinar is all about B2B tourism sales and marketing. Find out the results of Dragon Trail's latest Chinese Outbound Travel Trade Survey, and learn about opportunities to meet and do business with Chinese travel agents in Beijing this year.

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EVENTS

Webinar: Post-Pandemic Trends in Chinese Tourist Shopping

26 Jun 2024

In Dragon Trail's June 2024 webinar, we're joined by world-leading retailers and financial services providers to discuss the biggest trends and developments in Chinese overseas tourist shopping in the post-pandemic era.

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EVENTS

Webinar: New Trends in Chinese Travel

24 Apr 2024

Join Dragon Trail International and ForwardKeys for the latest data on Chinese travel sentiment and flight bookings, ahead of the May Labor Day holiday and summer travel season.

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EVENTS

Webinar: Chinese New Year 2024 in Review

20 Mar 2024

Catch up on 2024 Chinese New Year travel destinations, tourism spending, and top activities and attractions. We'll provide an up-to-date snapshot of Chinese tourism, with recommendations for marketing and product development in the Year of the Dragon.

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EVENTS

Webinar: Golden Week 2023 Market Update

26 Oct 2023

Join our October webinar for key insights on Chinese outbound tourism during Golden Week: market recovery status, Gen Z trends, and emerging travel preferences.

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EVENTS

Chinese Tourism Outlook: October Holiday and Beyond

26 Sep 2023

Join Dragon Trail International and ForwardKey's joint webinar in September to gain firsthand insights on flight bookings, travel sentiment, and a preview of the October holiday period.

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EVENTS

Webinar: Working with China’s Travel Trade in 2023

26 Jul 2023

Dragon Trail’s July webinar is a must for any travel brand or business working with the Chinese travel trade. We’ll share original survey data and expert advice for post-pandemic travel trade marketing, and bring you face to face with Beijing’s leading travel trade event.

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