Resources - news, events, videos & presentations

EVENTS

Webinar: What’s Next for Chinese Travel?

23 Sep 2021

This joint webinar from Dragon Trail International and ForwardKeys is the first chance to learn the results of Dragon Trail Research’s September 2021 Traveler Sentiment Survey, plus October Golden Week flight booking data from ForwardKeys.

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EVENTS

Webinar: Working with WeChat

18 Aug 2021

Together with guest speaker Irene He from Tencent, learn how travel brands can work together with WeChat to make full use of the marketing potential of China’s leading social media platform.

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EVENTS

Webinar: China’s Silver Travelers

12 Jul 2021

Following our May webinar on China's Gen-Z travelers, we now turn our attention to another important market segment: mature/silver travelers. With guest speakers Brendan Tansey from Viking Cruises, and Poseidon Expeditions' Sylvie Chen.

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EVENTS

Webinar: China’s Gen-Z Travelers

26 May 2021

In this webinar from Dragon Trail and leading Chinese travel website Mafengwo, learn what inspires China’s Gen-Z travelers, how this up-and-coming generation is traveling post-pandemic, and how to market to them most effectively.

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EVENTS

Essentials of Video for Chinese Tourism Marketing

28 Apr 2021

In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.

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EVENTS

Webinar: MICE & Corporate Travel in 2021 and Beyond

24 Feb 2021

In this webinar, we bring together industry experts to look to the future of MICE and corporate travel by sharing the Chinese experience over the past year, with a discussion of the biggest challenges facing the MICE industry and best strategies to overcome them.

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EVENTS

Webinar: Secrets to Success for Virtual Events

03 Dec 2020

Learn to address the biggest challenges in holding successful virtual events in this webinar, with case studies and best practice based on Dragon Trail's experience both within and beyond the travel sector in 2020.

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EVENTS

What Overseas Tourism Brands Can Learn from China’s Recovery: Webinar

16 Sep 2020

Jing Travel joins Dragon Trail to share what Chinese destinations, cultural attractions, hotels, airlines, and other travel businesses have done to inspire Chinese to travel again – and what practical tips we can learn from their example.

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EVENTS

Marketing Tourism to Chinese in Europe: Webinar

26 Aug 2020

There are around 2 million Chinese already living in Europe and free to travel in the region. Our August webinar will help you to understand the local Chinese market in Europe, how to target this often overlooked demographic, and the benefits of doing so.

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