Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.
If there’s one trend that is defining Chinese travel marketing in 2019, it’s short video content. Let’s look at four leading online platforms that tourism marketers can use to publish short video content in China.
Nine takeaways on the development of Chinese tourism, online media, and digital marketing, shared by China’s leading travel websites, social media, travel agencies, and other Chinese tourism experts at Dragon Trail's summit, China - The Future of Travel.