Company News
Dragon Trail International is supporting Brazil on its tourism outreach to China, with new B2C and B2B marketing channels launched at ITB China in May 2026, including social media accounts on WeChat, RedNote, and Weibo.
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AI has taken off for travel in China, from trip planning and booking, to navigating menus and use by Chinese travel agents. Dragon Trail is also embracing and developing AI to enhance and expand our services, and make sure our clients stay up to date.
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We’ve updated our glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.
Company News
In 2025, Dragon Trail supported Marriott Vacation Club's China market expansion with increased sales leads through media buy and organic channels, as well as boosting the brand’s reputation on Chinese social media.
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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.
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Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
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Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
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