Resources - news, events, videos & presentations

BLOG

VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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BLOG

Dragon Trail Promotes Peru at Expo 2020 Dubai

11 May 2022

Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.

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BLOG

Q1 2022 WeChat Rankings Report

13 Apr 2022

From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.

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BLOG

How to Run a FAM Trip for the Chinese Market

06 Apr 2022

Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.

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EVENTS

Behind the Scenes: Virtual FAM Trips

29 Mar 2022

In Dragon Trail's March webinar, we're going behind the scenes at South African Tourism's March 2022 virtual FAM to see how these events are organized and produced, and how they will change B2B travel marketing in the long run.

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BLOG

Interview: Marketing the Region of Valencia to China

09 Mar 2022

How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.

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BLOG

How Beijing Is Staying Ready for Global Tourism

16 Feb 2022

Inbound tourism promotion is built into China’s 2022 14th Five-Year Plan Tourism Development Strategy. As the capital city and host of the 2022 Winter Olympic Games, Beijing is leading the way.

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BLOG

Chinese Digital Marketing Trend: Face Fusion

09 Feb 2022

"Face Fusion" is a fun new digital marketing trend in China, attracting high engagement by allowing users to create personalized images to share on social media. Check out how it works, with examples from Dragon Trail and the 2022 Beijing Winter Olympics.

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BLOG

Tourism New Zealand Reconnects Through WeChat Campaign

09 Feb 2022

In December 2021, Dragon Trail worked with Tourism New Zealand to create an interactive WeChat mini-program and competition to keep the New Zealand brand alive in the hearts and minds of the Chinese travel trade.

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