Resources - news, events, videos & presentations

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Guide to Live Streaming for Chinese Tourism Marketing

01 Jul 2020

Live streaming is the top trend for tourism marketing in China to emerge from the COVID-19 crisis. In our essential guide, learn how the Chinese travel industry fell in love with this medium, and how you can reach Chinese consumers through live streaming.

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A to Z of Chinese Online Platforms for Travel

10 Jun 2020

We’ve created a glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.

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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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EVENTS

Digital Marketing for Chinese Tourism in the COVID-19 Era

17 Jun 2020

In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.

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Lucerne Tourism Launches Online Roadshow for China

14 May 2020

The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.

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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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EVENTS

Webinar: Introduction to Online Tools to Reach the Chinese Traveler

20 May 2020

Learn about China’s top social media platforms, travel websites, and in-destination tools, in the first of our two-part webinar series. This is an essential introduction for anyone who is starting to learn about Chinese tourism, or wants to build on basic knowledge.

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Q1 2020 WeChat Rankings Report

22 Apr 2020

Despite the sudden drop in Chinese tourism in Q1 2020, readership of tourism brands’ content actually rose for most categories and leading accounts during this period, highlighting WeChat’s importance as a communications platform.

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