VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.
Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.
How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.
"Face Fusion" is a fun new digital marketing trend in China, attracting high engagement by allowing users to create personalized images to share on social media. Check out how it works, with examples from Dragon Trail and the 2022 Beijing Winter Olympics.
In December 2021, Dragon Trail worked with Tourism New Zealand to create an interactive WeChat mini-program and competition to keep the New Zealand brand alive in the hearts and minds of the Chinese travel trade.