With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.
Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.
PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.
Dragon Trail Interactive has launched The Next Travel Market (TNTM), an always on, online B2B trade show for buyers and sellers of outbound travel from China.