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Hotel brands’ digital marketing in China during COVID-19 provides valuable lessons in crisis communications, cultivating brand loyalty, and developing new revenue sources. Here are six strategies that can help the hospitality industry around the world.
Company News
Dragon Trail Interactive has launched China’s first B2B digital media platform focused on tourism marketing, Travel Marketing Watch (TMW).
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Getting through the coronavirus crisis requires an industry-wide effort to work together, but with the most important trade events canceled or postponed, and ever-increasing travel restrictions and flight suspensions, how do we stay connected? The solutions are digital.
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While outbound travel from China is still on hold because of coronavirus, tourism brands and businesses need to start thinking about a recovery plan now, in order to support industry partners in China and be ready for the bounce back. Here's how to get started.
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Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.
EVENTS
In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
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Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.
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Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.
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Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
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