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Interview: Jordan’s Coming Chinese Travel Boom

03 Aug 2022

Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.

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BLOG

TMW Travel Marketing Awards: 2022 Nominees

25 Jul 2022

The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.

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Q2 2022 WeChat Rankings Report

13 Jul 2022

Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.

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EVENTS

Webinar: China’s Must-Know Digital Trends

28 Jul 2022

Get up to date with the latest trends and must-know platforms in China for digital marketing, with Dragon Trail's July webinar. We'll also share all the latest developments and updated projections for Chinese international travel.

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6 Ways to Engage Chinese Overseas Students

06 Jul 2022

Here are six ways that educational and travel-related institutions, organizations, and businesses can effectively reach and communicate with the Chinese market.

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5 Trends for Digital Marketing in China

22 Jun 2022

We’ve put together a list of 5 important digital marketing trends in China right now, particularly for tourism marketing. How many have you tried when promoting your destination or business in China?

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Spain Specialist Program Launched on WeChat

16 Jun 2022

Dragon Trail International has made Turespaña’s Spain Specialist Program available to Chinese travel trade professionals by adapting the SCORM-based e-learning course to mobile devices and integrating it within the WeChat ecosystem.

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BLOG

Dragon Trail Promotes Peru at Expo 2020 Dubai

11 May 2022

Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.

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BLOG

VisitScotland Campaign Targets Chinese Students in the UK

25 May 2022

VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.

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