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7 Insights on Chinese Tourism from WTM London 2019

13 Nov 2019

Dragon Trail attended WTM London from 4-6 November, 2019, and talked to tourism professionals from around the world about their experiences with the Chinese outbound travel market. Here are seven key takeaways.

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African Wildlife Foundation Raises Awareness in China for Animal Conservation

07 Nov 2019

Animal conservation is an important part of efforts to promote responsible tourism from China. Together with Dragon Trail, the African Wildlife Foundation is driving awareness and education in China, with local partnerships, events, and social media.

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Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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9 Tips to Attract Chinese Shoppers Overseas

18 Sep 2019

With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.

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Company News

South African Tourism China Joins TNTM

21 Aug 2019

South African Tourism China has joined The Next Travel Market (TNTM) as an official destination partner, to help the South African tourism trade improve market access in China.

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‘China, the Future of Travel’ Demystifies the World’s Largest Outbound Tourism Market

24 Jul 2019

Published by Dragon Trail Interactive, the newly revised handbook to Chinese outbound travel is a vital tool for the global tourism and hospitality industries.

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Top Themes on WeChat for Travel Brands in H1 2019

23 Jul 2019

Romance, celebrities, wildlife, and TV shows are among the topics resonating best with Chinese consumers on WeChat in the first half of 2019, based on analysis of Dragon Trail’s WeChat Rankings for travel brands.

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Top 10 Tips for Weibo Marketing

03 Jul 2019

How should travel brands use Sina Weibo to market themselves in China and attract Chinese tourists? We have 10 tips for Weibo marketing, including strategy, short video, KOL marketing and more.

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WeChat Pop-Up Stores: The New Way to Sell Travel to Chinese Tourists

26 Jun 2019

PromPeru and Dragon Trail are pioneering new ways of using digital channels to promote and sell travel, with a series of WeChat-hosted pop-up stores that connect Chinese consumers with travel agents.

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