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Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.
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The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.
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Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.
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Get up to date with the latest trends and must-know platforms in China for digital marketing, with Dragon Trail's July webinar. We'll also share all the latest developments and updated projections for Chinese international travel.
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Here are six ways that educational and travel-related institutions, organizations, and businesses can effectively reach and communicate with the Chinese market.
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We’ve put together a list of 5 important digital marketing trends in China right now, particularly for tourism marketing. How many have you tried when promoting your destination or business in China?
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Dragon Trail International has made Turespaña’s Spain Specialist Program available to Chinese travel trade professionals by adapting the SCORM-based e-learning course to mobile devices and integrating it within the WeChat ecosystem.
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Managing all digital services and PR for PromPeru at Expo 2020 Dubai, Dragon Trail ensured that Peru’s Expo pavilion reached a global audience of millions, win a prestigious award, and achieve media recognition with more than 1,100 articles.
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VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
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