Resources - news, events, videos & presentations

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TNTM Year in Review: Online Roadshows and Exhibitions of 2020

19 Jan 2021

Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.

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Tourism Marketing Insights 2020: Industry Report on Digital Marketing

13 Jan 2021

Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.

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2020’s Top Trends for Chinese Tourism & Digital Marketing

05 Jan 2021

Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.

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Winners: 2020’s TMW Awards for Tourism Marketing

19 Nov 2020

On 18 November, the 2020 TMW Awards recognized 16 Chinese and international travel brands for standout tourism marketing in the COVID-19 era, focusing on pandemic response and recovery.

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Q3 2020 WeChat Rankings Report

21 Oct 2020

An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.

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How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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Chinese Social Media Marketing Trend: Emojis

19 Aug 2020

There's a new trend taking off for Chinese social media marketing by international tourism brands: Emoji-themed posts. Check out some of the highest performing examples on Weibo and WeChat to see how emojis can be used to boost readership and engagement.

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Q2 2020 Weibo Rankings Report

29 Jul 2020

Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.

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