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Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.
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There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.
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TravelDaily China’s March 2021 report provides valuable information on how Chinese consumers use digital tools before and during travel, including sources for information and inspiration, and digital tools in hotels, attractions, and airports.
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Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.
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Check out 13 of the online exhibitions, roadshows and conferences hosted on Dragon Trail's TNTM virtual events platform from May to December 2020, with downloadable case studies, video walk-throughs, and more.
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Dragon Trail Research’s 2020 Tourism Marketing Insights Report surveyed 65 travel companies whose primary area of business before COVID-19 was Chinese outbound tourism, revealing how tourism marketers adjusted their digital marketing strategies.
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Many of China's 2020 domestic tourism trends are likely to carry over to outbound travel when it resumes later in 2021. Here are the nine leading trends and developments in Chinese tourist behavior and digital marketing for travel.
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On 18 November, the 2020 TMW Awards recognized 16 Chinese and international travel brands for standout tourism marketing in the COVID-19 era, focusing on pandemic response and recovery.
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An increase in average reading rates for content published in Q3 2020 compared to the same quarter in 2019 offers encouragement for tourism brands that have continued to stay active on WeChat during the pandemic period.
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