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Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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Interview: Berlin-based Chinese Travel KOL Zhang Jin

21 Aug 2020

Berlin-based travel KOL Zhang Jin is Brand Founder of Traveling Sisters, a Chinese tourism media platform with more than 1.1 million followers. We caught up with her about blogging during lockdown, and her first trips in Europe this summer.

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How Are Chinese Travel KOLs Surviving the COVID-19 Crisis?

18 Jun 2020

Facing months with no salary and unable to create new content, how will China’s travel KOLs save themselves and plan for the future? We spoke to four leading KOLs to understand the key developments for travel sales and influencer marketing.

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Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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Interview: Why Switzerland Tourism’s China Marketing Is Staying “Normal”

15 Apr 2020

We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.

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Interview: CTA Director Yang Jinsong

11 Sep 2019

Director of the China Tourism Academy's Institute of International Tourism Development, Yang Jinsong discusses the CTA's annual report on Chinese outbound travel, the future of group tourism, the opening of Beijing’s new Daxing airport, Chinese tourism to the US, and more.

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Interview: Travel Influencer of the Year, Ye Ziyi

12 Jun 2019

Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.

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Interview: How Viking Cruises Changed Chinese Tourism to Europe

15 May 2019

We spoke to Brendan Tansey, Managing Director for Viking Cruises in China, to learn how Viking applied its experience with the US outbound tourism market to provide Chinese travelers with a new way to explore Europe.

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Interviews: Speakers for China – The Future of Travel

25 Apr 2019

Meet featured speakers from Dragon Trail's May 19-21 summit, China - The Future of Travel, and learn about their work and views on Chinese tourism, as well as their own travel experiences around the world.

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