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Winners: 2022 TMW Awards for Tourism Marketing

On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.

On 21 September 2022, the TMW Awards recognized excellence, creativity, and innovation in travel marketing. 16 awards were given for the best creative campaigns and marketing teams, at a hybrid awards ceremony broadcasted from Beijing.

This year, travel brands and Chinese B2B media TMW (Travel Marketing Watch) nominated a total of 121 cases of tourism marketing campaigns, which were open to a public online vote. Then, a panel of six expert judges made their selection from a short list of 25 cases and 10 teams. The judges were all experts in the field of tourism, and represent a range of perspectives, including international organizations, academia and research, travel media, exhibitions, and digital marketing.

3D Online Awards Ceremony

Tourism Western Australia joins remotely to accept their award for Best Creative Campaign

The awards were held as a hybrid 3D ceremony. In Beijing, winners attended in person at Dragon Trail’s new broadcast studio, where they could accept their awards physically and network after the ceremony. Online, viewers could watch and participate in an immersive and innovative technological experience powered by Dragon Trail, including a 3D virtual exhibition of the nominees and winners. Following the event, guests can create their own virtual avatars to browse the 3D virtual venues on their own.

The Winners

Best Creative Campaigns

Austrian National Tourist Office Winter Olympics series

Denmark, Sweden, and Finland: Nordic Future

German National Tourist Board: YoursTrulyGermany

Israel Ministry of Tourism in Beijing: Experience Now, Travel Later – Jewish Cultural Exploration

Kenya Tourism Board: Kenya Awaits

Netherlands Board of Tourism and Conventions Beijing Office: China Keeps Turning video series

SLH: Seek Simplicity

Songtsam Group: A Path to Enlightenment

Tourism New Zealand: Make a Date with New Zealand

Tourism Western Australia: Next Stop Western Australia

Visit Sanya: 2022 Travel Itinerary Competition

Learn more about the winning and short-listed case studies

Best Marketing Teams

Los Angeles Tourism & Convention Board

Netherlands Tourism and Convention Board Beijing Office

Small Luxury Hotels of the World

Tourism Authority of Thailand Chengdu Office

Tourism New Zealand

Kate Chang accepts the Best Marketing Team award for the Los Angeles Tourism and Convention Bureau

Barbara Stark from the Austrian National Tourist Office accepts the award for Best Creative Campaign

The Tourism New Zealand team took home awards for Best Creative Campaign and Best Marketing Team

Outstanding Short-listed Campaigns and Teams

Outstanding Creative Campaigns

Burton x Destination Canada: We Ride Together in Snowy Canada

Experience AlUla: virtual photo album

Korea Tourism Organization Chengdu: 10K Won in Gangwon

Los Angeles Tourism & Convention Board Beijing Office 15th anniversary

Netherlands Board of Tourism and Conventions: Share Your Memory of the Netherlands

Preferred Hotels and Resorts: Pineapple Summer

Preferred Hotels and Resorts: Where Next

PTG Consulting for Suzhou Municipal Bureau of Culture, Radio, Television & Tourism: Come to China, Travel in Suzhou

Tourism Authority of Thailand Chengdu Office: Thailand – Education Destination for International Students

Tourism Authority of Thailand Guangzhou Office: Gen-Z promotions

South African Tourism: SA Tourism 2022 China Virtual Roadshow and Virtual FAM

Switzerland Tourism: Partnership with Roger Federer

Tel Aviv Global: We’re Getting There!

VisitScotland: Scotland Is Calling

Outstanding Marketing Teams

Austrian National Tourism Board Beijing Office

Experience AlUla

Tourism Authority of Thailand Guangzhou Office

Tourism Western Australia China Office


Behind the scenes producing the virtual 3D hybrid event at Dragon Trail Studios

Award winners in the audience at Dragon Trail Studios, Beijing

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