January 15, 2018 – Award-winning Chinese tourism-focused digital marketing agency Dragon Trail Interactive is pleased to announce that it has appointed Matt Grayson as President – Americas, and at the same time is expanding the company to a third continent with the opening of a US office in Lexington, Kentucky.
Matt will lead Dragon Trail’s business development in the Americas, including destinations like the US and Canada that already top Chinese tourists’ lists, as well as emerging markets in South and Central America. Dragon Trail Interactive’s current clients in the Americas include Destination Canada, Banff & Lake Louise Tourism, the Los Angeles Tourism & Convention Board, Universal Studios Hollywood, Visit California, Hard Rock, PromPeru, and ProColombia, among others.
Matt has been active in the travel industry for 15 years, and was instrumental in the creation of the US National Tourism Association’s (NTA) China Inbound Program. Approved by both the US government and the China National Tourism Administration, the program was a key piece in the opening of Chinese group leisure travel to the United States. As such, Matt represented the United States at meetings with Chinese officials, and actively promoted deeper understanding about the US travel industry at events in China.
“Since playing a major role in opening up leisure travel between China and the US, I’ve been at the forefront of forging productive relationships that result in memorable experiences for visitors to the US. At Dragon Trail Interactive, I’m continuing this work on a bigger scale. The talented and creative Dragon Trail staff are truly experts in their field, and it’s a pleasure to work with them to develop new opportunities for Chinese travelers in North and South America,” said Matt.
During his tenure at NTA, Matt also worked to secure access and funding for U.S. National Parks, and served as an international liaison with Parks Canada, the Tourism Industry Association of Canada, the Pacific-Asia Travel Association, and the European Tour Operators Association.
“Opening an office in the UK and now in the US brings us closer to our clients and potential clients. We remain 100% focused on outbound travel marketing in China and will continue to partner with destination marketing companies in EMEA and Americas,” said George Cao, CEO and co-founder of Dragon Trail Interactive. “Matt is a veteran of the US-China travel industry, and I’m extremely pleased that he has decided to join our leadership team to accelerate our development in North, South and Central America. I look forward to working closely with Matt to help an increasing number of clients in the region attract affluent Chinese consumers.”
For information, please contact: Sienna Parulis-Cook, Communications Manager for Dragon Trail Interactive
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