How to Get a Weibo Account from Overseas

Launched in 2009, Weibo is one of China’s earliest and most important social media. A microblogging platform, Weibo combines social interaction, content aggregation, and content dissemination. It’s a public space where topics can go viral, with huge followings for celebrity-related topics especially. With its database based on users’ social relationships, interests, and behaviors, marketers can also use Weibo to precisely target audiences to achieve efficient results.

Signing up for a Weibo account from overseas is relatively easy, and the app offers English-language interface. Follow these five steps to start using Weibo now!

Step 1

Download and install Weibo on the Apple App Store or Google Play.

Note: We strongly recommend using the app to register, rather than the online registration via Weibo’s website, as the website registration is prone to glitches that prevent users without Chinese phone numbers from being able to register successfully.

It is common to receive error messages like this one when registering for a Weibo account through the Weibo website using an overseas phone number. Another common issue is when the verification code has been successfully requested but does not arrive. Users can try again on a different day to potentially get better results, but registering though the Weibo app instead is a much smoother process.

Step 2

Tap to sign up via your phone number or a WeChat/Apple account. We recommend to use your phone number.

Step 3

Select your region, enter your phone number and check the agreements.

Step 4

Agree with the privacy policy.

Step 5

Enter the Verification code received by SMS, then hit “Confirm”.

Congratulations, you have your personal Weibo account now!

Dragon Trail offers services in opening and managing Weibo accounts including account verification, content creation, media buy, live streaming, KOL and KOC marketing, and more. Contact us to find out how we can help you to connect to Chinese consumers through Weibo.