At the end of 2021, PROMPERÚ was recognized with an award at the Welcome with WeChat Alliance Annual Conference and Global Tourism Boards WeChat Channels Creators Plan Award Ceremony. The award was given for Peru’s four-hour live stream on WeChat Channels in May 2021 – the first-ever destination live stream from the Americas on WeChat Channels.
Scenes from Peru’s pioneering live streaming on WeChat Channels
Peru’s pioneering live streaming attracted more than 220,000 viewers across three channels: PROMPERÚ’s WeChat Channels account, Tencent’s WeChat Channels Account, and Zhejiang OTV mobile app. It got 164,000+ engagements, and attracted 600+ new followers to PROMPERÚ’s WeChat Channels account. Dragon Trail is proud to have produced this broadcast, including content and creative, video and streaming production, KOL guest appearances, promotion, and organization with Tencent.
The WeChat Alliance conference and awards ceremony was held in Beijing on 21 December, and attended by around 40 WeChat Alliance tourism board partners, representing destinations around the world.
In 2021, WeChat Channels worked with more than 80 overseas tourism boards and 2,000 content creators to produce short videos and live streaming to the Chinese market, bringing the world to Chinese viewers in an age of virtual travel.
In November, WeChat launched a “See the world through WeChat Channels” weekly live streaming event, featuring around 10 countries and 300 influencers to guide WeChat users to explore the world.