Oman Appoints Dragon Trail as Its Marketing Representative in China

The Ministry of Heritage & Tourism, the Sultanate Oman has officially appointed Dragon Trail International as its official marketing representative in China, starting from January 1, 2025. Dragon Trail will be responsible for all business activities of The Ministry of Heritage & Tourism, the Sultanate Oman in the Chinese market, including the Travel Trade, Public Relations, Social Media, Marketing, and MICE.

Located in the south-eastern part of the Arabian Peninsula, Oman attracts tourists with its rich natural and cultural heritage and is a jewel of heritage that exudes a unique charm. It is also known as the ‘Museum of the Earth’ because of its beaches, deserts, canyons, rivers, mountains and oases. Muscat, the capital, is a blend of modernity and tradition, with the magnificent Grand Mosque of Sultan Qaboos and the ancient bazaar of Matola. Sur is famous for its shipbuilding industry and is a great place to explore Oman’s maritime history. Oman’s natural beauty is equally stunning, with rolling sand dunes for desert exploration and camping. Canyons such as Wadi Shab are a trekker’s paradise, with clear pools of water and sheer rock walls. Rivers and oases bring life to this arid land, and the ancient ‘faraj’ irrigation system demonstrates the Omani ingenuity of water management and is still in use today. Whether it’s historical sites or natural wonders, Oman offers visitors a unique travel experience.

In addition, Oman has many peaceful beaches, mysterious canyons and ancient villages, and the much sought after self-drive, diving and dolphin watching trips have become popular in recent years and are waiting to be explored by Chinese tourists.

Saada Abdullan Saif Al Harthi, Director of Business Development at The Ministry of Heritage & Tourism, the Sultanate Oman, said: “We are delighted to appoint Dragon Trail as our marketing representative in China. They have a professional team with extensive experience and innovative destination marketing expertise. We look forward to Dragon Trail showcasing Oman’s wonderful tourism resources to Chinese tourism professionals and visitors”.

George Cao, CEO of Dragon Trail International, said: “As a country that offers visa-free entry to Chinese tourists, Oman’s tourism prospects are very promising. We will leverage our team’s strengths in the travel industry, public relations, social media, marketing and MICE. We will work closely with travel partners to create unique travel routes suitable for Chinese tourists, covering cultural exploration, natural sightseeing, adventure tour and beach vacations. We also believe that Oman will soon become a popular destination for Chinese tourists traveling abroad.”

For the The Ministry of Heritage & Tourism, the Sultanate Oman’s representative office in China, please contact Dragon Trail International, Telephone number: +86 10 6266 7530

For trade cooperation please contact Business Development and Trade Marketing Director China Market, Ms. Tina Luo, Email: tina.luo@dragontrail.com

For media cooperation please contact Public Relations Manager China Market, Ms. Cindy Zhu, Email: cindy.zhu@dragontrail.com

For MICE cooperation please contact MICE Manager China Market, Ms. Shelley Zhang, Email: shelley.zhang@dragontrail.com