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Dragon Trail’s May 2024 Events and Exhibitions

Offline events are back for the travel industry, and May 2024 took Dragon Trail around the world and across China to attend exhibitions and summits. These are the highlights, from speaking and exhibiting, to representing clients and making new connections.

Offline events are back in full force for the international and Chinese travel industry, and May 2024 took Dragon Trail all over China to attend exhibitions and summits, as well as to the US for IPW and Dubai for ATM. These are the highlights, from speaking and exhibiting, to representing clients and making new connections.

Arabian Travel Market, Dubai, 6-9 May

Dragon Trail’s Director of Marketing and Communications, Sienna Parulis-Cook attended ATM Dubai, speaking on panels about Chinese outbound tourism and shopping tourism. She also met and interviewed dozens of travel industry colleagues about the post-pandemic Chinese tourism market, summarizing what she learned in a blog post following the event.

Guangzhou International Travel Fair, Guangzhou, 14-16 May

As a partner of GITF, Dragon Trail provided the Pre-scheduled Appointment System (PSA), facilitating exhibitors and buyers in searching for participants, sending and receiving invitations, scheduling appointments, and managing their agendas. Additionally, the Dragon Trail team exhibited with a booth for our China Travel Academy (CTA) WeChat-based training and certification program for the travel trade.

Dragon Trail also represented English Heritage and Study Tour Union, setting up and managing dedicated booths for each organization.

PATA Annual Summit, Macao, 15-17 May

Held in Macao, the inaugural PATA-WTCF China Dialogue was jointly organized by PATA and the World Tourism Cities Federation (WTCF) and sponsored by Dragon Trail International. In his welcome address, Dragon Trail’s CEO George Cao, who served as event MC, delved into the dynamic landscape of China inbound tourism, exploring its various challenges and opportunities.

The 14th China-U.S .Tourism Leadership Summit, Xi’an, 21-23 May

George Cao and Charlie Li from Dragon Trail International attended the 14th China-U.S. Tourism Leadership Summit held in Xi’an. During the two-day event, representatives from the Chinese Ministry of Culture and Tourism and the Ministry of Commerce shared market information to promote tourism exchange between China and the United States.

ITB China – Shanghai, 27-29 May

On the opening day of ITB China in Shanghai, Dragon Trail CEO George Cao moderated a panel on the topic of “How Overseas Destinations Can Leverage New Media to Attract Young Consumers.”

Additionally, the Dragon Trail team represented Galeria Canalejas and the Region of Valencia at ITB, helping these Spanish brands connect with Chinese buyers. Furthermore, the team organized an exclusive business luncheon for Galeria Canalejas with the Chinese travel industry.

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