Beijing, 18 February, 2021 – From today, marketing solutions company Dragon Trail Interactive has changed its name to Dragon Trail International (龙途国际in Chinese), to reflect the recent expansion of the company’s services.
Dragon Trail was founded in 2009 as a digital marketing agency aimed at helping overseas travel brands to reach Chinese consumers and the Chinese travel trade through outstanding digital initiatives. These services, including Chinese web and mobile development, social media marketing, and our WeChat-based travel trade marketing platforms and solutions, remain at the core of Dragon Trail International’s work.
Responding to global needs due to the COVID-19 pandemic, in 2020, the company adapted its TNTM virtual events platform to support MICE, international trade, and the education sector. Dragon Trail has also delivered several hybrid events, and expanded into promotion for inbound and domestic Chinese travel.
“The Dragon Trail International team has extensive and proven expertise in developing creative marketing solutions for Chinese outbound tourism. Beyond this, however, we are pleased to now offer solutions for MICE, international trade, and the education sector, with virtual and hybrid events, and much more to come,” said George Cao, CEO and Co-founder of Dragon Trail International. “More than ever, our customers are looking for marketing solutions that deliver the scale and efficiency they need to be competitive in the world’s most valuable market and in global markets,” he added.
In the new Year of the Ox, Dragon Trail International looks forward to empowering companies and organizations in the tourism, MICE, education, and international trade industries with fresh insights, bespoke recovery strategies, and new digital marketing solutions to make this year one of recovery and growth.