NTOs: Tourism Authority of Thailand’s Beijing Office once again ranked first with over 50,000 page views. Their hit article was a campaign encouraging travelers to find virtual red pockets (“hongbao”, or virtual money) hidden at popular attractions in Thailand. Destination Canada ranked second with its most read article on Canadian must go destinations, as first published in “Canada’s 50 Places of a Lifetime” by the National Geographic.
Brand USA published the most popular article of the week of the NTO category, with over 20,000 page views. Major American cities were paired with a zodiac sign. Miami has the personality of a Scorpio, because it is mysterious and full of surprises.
DMOs: Hong Kong Tourism Board remained in the top position, followed by Los Angeles Tourism & Convention Board, which last week presented Los Angeles’s outdoor activities taking place in spring: the LA marathon, the Festival of Colour, CicLAvia, LA’s bike festival and many more.
Airlines and cruise lines were again very sales driven. Air Asia promoted diving destinations at RMB 386 per ticket and Cathay Pacific promoted RMB 1,200 tickets for Taipei, Seoul and Paris. Following the Chinese Government’s response to the THAAD system in South Korea, cruise lines modified their itineraries to avoid stopping in South Korea. Costa and SkySea Cruise Line were the fastest to take action and put out a statement.
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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.
Contact us at communications@dragontrail.com.
About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.
About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 40
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13
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