NTOs:
N.1 Tourism Australia: Australia gained to the top position with over 61,000 cumulative page views. Its top article, 31,000 plus page views, was about Vivid Sydney, an annual outdoor lighting festival with light installations and projections.
N.2 Tourism Authority of Thailand – Beijing Office: Thailand came in second with less than 1,000 page views difference from Tourism Australia. Its key article introduced the tourism board’s Beijing roadshow on health & wellness.
N.3 Destination Canada: The most popular article gave suggestions on what Canadian cities to visit based on one’s zodiac sign.
DMOs:
N.1 Hong Kong Tourism Board: Travel deals and local shopping.
N.2 Visit NSW: Similarly to Tourism Australia, Visit NSW’s top article also featured Vivid Sydney.
N.3 Macao Government Tourism Office: Macao’s traditional breakfast restaurants.
Airlines:
N.1 Air Asia: Last week’s top post promoted tickets starting from RMB 288.
N.2 Cathay Pacific: Tickets to South East Asia from RMB 900.
N.3 Scoot Pte: Scoot is a new entrant to the top three positions. Its short video campaign promoting tickets to Singapore gained over 22,000 page views.
Cruise Lines:
N.1 Royal Caribbean International: Summer sales and free on board Wi-Fi.
N.2 Costa Cruise: On Children’s Day Costa Cruise promoted its summer deals and family friendly activities.
N.3 Royal Caribbean International Deals: Introduction to Ovation of the Seas and sales information.
To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.
Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.
Contact us at communications@dragontrail.com
About the data:
The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.
About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 43
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 50
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.