As part of its strategy to attract more Chinese tourists, The Peru Export and Tourism Promotion Board, PROMPERU, has worked together with Dragon Trail Interactive to embark on a comprehensive program to increase knowledge and interest in China about Peru, as well as to train the Peruvian travel industry to understand and cater to this growing market. Learn about the Chinese outbound tourism market and its potential for Peru in this interview with Dragon Trail’s Managing Director – EMEA, Roy Graff, during his November 2017 visit to Peru.
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