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2017 H1 China Outbound Tourism Review – Webinar – 12th July

Join us for this July webinar, where we will be reviewing key developments marking the Chinese outbound travel and digital landscape during the first half of 2017. 

Join us for this July webinar, where we will be reviewing key developments marking the Chinese outbound travel and digital landscape during the first half of 2017.

In the digital space we have seen WeChat reach 938 million monthly active users and launch a series of initiatives including: WeChat mini programs, an improved search functionality and a greater push for international payment solutions. At the same time, new content distribution giants are now competing with Chinese search engines such as Baidu, while there has been a shift from mainstream video platforms to short video and live streaming apps.

Similarly in travel space, the overall number of tourist arrivals to popular destinations like Thailand might be dropping due to a crackdown on low cost group tours, whilst FIT numbers are up. In Australia, for example, this has meant more Chinese traveling to remote destinations, including those in the Outback. Accordingly, wealthy travelers are now looking for adventure tourism and personalized travel arrangements.

Roy Graff, Managing Director EMEA, Dragon Trail Interactive and Dr. Minjuan Deng-Westphal, Head of Research at COTRI Chinese Outbound Tourism Research Institute, will join hands to share their insights on:

H1 2017 Chinese travelers’ top travel destinations
Emerging travel trends
Latest WeChat updates and future developments
Travel brands WeChat ranking – H1 2017 analysis unveiled
Travel brands digital strategy – Two in-depth case studies

Webinar Program
Market Overview                       -15 minutes
Digital Marketing Review        -15 minutes
Case Studies                             -15 minutes
Question & Answer Session    -15 minutes

Webinar Details
Please feel free to select the date and time most convenient to your geographical location.
1st Webinar Session– Recommended for residents in Europe and Asia
Date: Wednesday 12th July 2017 5pm – 6pm Beijing, 11am – 12 noon Berlin, 10am – 11am London
Register Details: Due to overwhelming interest, we have reached capacity for this webinar. Please consider registering for our second webinar, with the same content, below.

We will also be live-streaming the webinar, please follow us on twitter @dragontrail to get a link to the live-streaming once it starts.

2nd Webinar Session– Recommended for residents in the Americas
Date: Wednesday, 12th July 2017 12 noon – 1pm New York, 9am – 10am Los Angeles, 6pm – 7pm Berlin, 5pm – 6pm London
Register Details: click here
Cost: Free of Charge
Language: English
For further information, please contact:

Dragon Trail Interactive
Michaela Mentasti
Marketing Director
tel: +86-186 1174 0817

Christopher Ledsham
Chief Communications Officer
tel: +49-40 558 99 576

Dragon Trail Interactive is an award-winning travel technology and digital marketing agency helping travel organizations reach and connect with China’s affluent consumers.  Founded in 2009 by industry veterans, Dragon Trail Interactive has been one of the first digital marketing agencies to recognize the significance of the Chinese outbound travel market to international destinations and the tremendous potential of Chinese social media as a way to tap into that market. Some of Dragon Trail Interactive current clients include: Destination Canada, Preferred Hotels & Resorts, Hertz, Norwegian Cruise Line, Leading Hotels of the World and Virgin Australia Airlines.

COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market. COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing and more than 20 COTRI Country Partners located in countries around the world, providing local services in more than 50 countries. COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt, a sinologist and professor for international tourism management with more than 35 years of practical and academic experience in Chinese tourism.

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