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2023 Full-Year WeChat Rankings Report

01 Feb 2024

What did 2023 bring for international travel brands' WeChat marketing? Our report looks at average reading rates for content among six categories, as well as the most-read articles of the year.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 13-19 January 2024

25 Jan 2024

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 13-19 January 2024.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 December 2023

28 Dec 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 December 2023.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9-15 December 2023

21 Dec 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 December 2023.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 25 November-1 December 2023

07 Dec 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 25 November-1 December 2023.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 28 October-3 November 2023

08 Nov 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 October-3 November 2023.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 21-27 October 2023

01 Nov 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 21-27 October 2023.

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Q3 2023 WeChat Rankings Report

13 Oct 2023

How has WeChat marketing performance fared for international tourism brands during the third quarter leading up to China’s Golden Week? Our report highlights the top accounts, articles, and content trends.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9-15 September 2023

21 Sep 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 September 2023.

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