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WeChat Weekly Rankings: Overseas Tourism Brands – 29 March-4 April 2025

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.

NTOs:
N.1 Japan National Tourism Organization: Where nature and spirit converge in a journey through Yoshino Kumano National Park. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Thailand requires online entry from starting May 1, 2025. (View)
N.3 Tourism Australia: 
We are hiring a Marketing Executive in Shanghai. (View)

DMOs:
N.1 Macao Government Tourism Office: “Sanrio characters Dreamy Garden” has arrived in Macau’s northern district. (View)
N.2 Hong Kong Tourism Board: Exploring springtime activities in Hong Kong.  (View)
N.3 Dubai Department of Tourism & Commerce Marketing: Don’t miss  the last Dubai Fountain show before its temporary closure. (View)

Airlines:
N.1 Air Macau: Round-trip flights from Macau tot Xinjiang starting at 1450 RMB! (View)
N.2 Japan Airlines: JAL x GUNDAM special livery flight officially takes off. (View)
N.3 Turkish Airlines
: Experience the best sleep from 10,000 meters above. (View)

Airports:
N.1 Tokyo Haneda Airport: Haneda Airport transit guide. (View)
N.2 Paris Airports: Experience a masterpiece at the airpot with Bourdelle’s sculptures. (View)
N.3 Hong Kong International Airport: Join us for the “Western Waters Seeking ‘Conservation” Journey”. (View)

Cruise Lines: 
N.1 Viking Cruises:
Why Chinese travelers love Viking Cruises for exploring Europe. (View)
N.2 Royal Caribbean International:
 Visa-free summer cruises from just 2000 RMB with discounts and double rewards all month. (View)
N.3 MSC Cruises:
MSC summer cruise from 1995 RMB per person. (View)

Attractions & Museums:
N.1 V&A Museum: V&A Museum announces major fashion gallery overhaul with Burberry partnership for 2027 spring opening.  (View)
N.2 National Gallery of Victoria, Australia: Martin Grant’s first major retrospective exhibition opens at NGV Australia. (View)
N.3 The Art Institute of Chicago: Explore the masterpieces at the Art Institute of Chicago. (View)

Hotels:
N.1 InterContinental: One Rewards: Birthday perks are ready! (View)
N.2 Marriott Bonvoy: Redeem spring delights from 600 points. (View)
N.3 Melia Hotels International: Gran Meliá: A journey through timeless luxury and extraordinary experiences. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 88
N. overseas airlines surveyed: 47
N. overseas airports surveyed: 27
N. overseas cruise lines surveyed: 20
N. overseas attractions & museums surveyed: 29
N. overseas hotels surveyed: 41

 

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