In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.
MORE ABOUT THESE RANKINGSDiscover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 7-13 December 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 November 2024.
MORE ABOUT THESE RANKINGSCelebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 19-25 October 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 September-4 October.
MORE ABOUT THESE RANKINGSThe top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week 31 August-6 September 2024.
MORE ABOUT THESE RANKINGSThe wonderful partners we work with
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