Celebrity-related content continues to drive engagements on Weibo, with NTOs and hotels seeing strong results from influencer partnerships. While NTOs and airlines saw growth, DMOs, cruise lines, and hotels experienced a decline in Q3 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 5 - 11 October 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 28 September - 4 October 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 14-20 September 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 31 August-6 September 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 17-23 August 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 August 2024.
MORE ABOUT THESE RANKINGSThe top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 20-26 July 2024.
MORE ABOUT THESE RANKINGSWhat trends and shifts in engagement have we observed on Weibo in the first half of 2024? Explore Dragon Trail's Q2 report to uncover these insights and discover best practices in digital marketing for the travel sector.
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