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WeChat Weekly Rankings: Overseas Tourism Brands – 11-17 January 2025

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 11-17 January 2025.

NTOs:
N.1 Japan National Tourism Organization: Guid to Japan’s top airport: Tokyo Haneda International Airport. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Thailand launches “Tourist Police App” with comprehensive features for travelers. (View)
N.3 Tourism Authority of Thailand – Chengdu Office: 
Thailand launches “Tourist Police App” with comprehensive features for travelers. (View)

DMOs:
N.1 Macao Government Tourism Office: Celebrate CNY with Snoopy in Macau. (View)
N.2 Hong Kong Tourism Board: Claim your red packet cover!  (View)
N.3 Dubai Department of Tourism & Commerce Marketing:  Dubai red packet cover and year of the snake surprises (View)

Airlines:
N.1 Air Macau: Round-trip from 620 RMB! All-inclusive fare! (View)
N.2 Air France: Air France red packet cover. (View)
N.3 All Nippon Airways
: Dual benefits with ANA’s New Year special. (View)

Airports:
N.1 Singapore Changi Airport: Changi Airport red packet cover. (View)
N.2 Kansai International Airport (Osaka): Join the SORAYAN Carnival for a festive CNY celebration. (View)
N.3 Hong Kong International Airport: Explore Skytopia: New airport city brand. (View)

Cruise Lines: 
N.1 Royal Caribbean International:
Winter family trips to Korea and Japan from 2K RMB per person. (View)
N.2 Adora Cruises:
 Explore Adora’s 2025 cruise routes. (View)
N.3 MSC Cruises:
Winter trips to Japan and Korea from 2944 RMB per person. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland: Explore CNY exclusive festivities.  (View)
N.2 National Gallery of Victoria, Australia: NGV 2025 children’s summer festival: Detailed activities and schedule. (View)
N.3 Skyrailaustralia: Skyrail 2025 CNY special: Experience the tropical rainforest. (View)

Hotels:
N.1 Marriott Bonvoy: Marriott Bonvoy CNY Walk. (View)
N.2 Hilton: Hilton red packet cover. (View)
N.3 Melia Hotels International: Discover dinning options at Melia Hotels. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 88
N. overseas airlines surveyed: 47
N. overseas airports surveyed: 27
N. overseas cruise lines surveyed: 20
N. overseas attractions & museums surveyed: 29
N. overseas hotels surveyed: 41

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